The Christian Radio Homepage

It's Chicago. Chicago has to be one of the greatest radio markets out there. There is just SO MUCH! And so much GOOD radio! For most programmers, that average quarter hour share (or just market share) number is so important, but for us in this market it can't be the only thing we look at, because we are just a tiny piece of this vast #3 market! Not to mention we have K-Love, Moody Radio, WBGL/WCFL all working the Christian side. The cool thing is, we have developed a true partnership between the stations and don't see each other as competitors. How's that for unique? We want to work together. Not to the point of sharing donor lists ;) but as best we can.

2. What is the most fulfilling aspect to you personally about Christian radio?

The people that work inside it. In my time within this industry, I have met some of the best people ever!

3. How do you personally keep the ministry in the business?

By trying to keep it at the forefront of my mind all the time. Notice I said, "Trying." I get reminded day after day the true reason we're doing this, and it's not for a high cume and it's not for increased revenue (although those things are within our goals)...it's got to be about the mission.

4. What is the criteria that determines if a song receives airplay on your station?

Has to sound at least SOMEWHAT mainstream...and up to today's standards. We play a lot of fun music, but we are not a station that is against playing music with a solid spiritual message. In fact, I truly prefer music that has a solid message. At least, I want a good mix of solid and fun songs on the air. We don't want to play ALL fluff, but we aren't against some fun tunes.

5. What kind of promotions work best for your station?

Ones that build cume and TSL. We like them to create that "buzz." We also like it when our label friends are happy.

6. How do you think Christian Record labels can better serve Christian radio?

Get to know the radio stations that they are depending on BETTER. It couldn't hurt to spend some time researching each station (even each reporting station)...so that they know it inside and out. We programmers should do the same thing with the labels.

7. In your opinion what are the biggest obstacles facing Christian radio today?

Lack of unity and solidarity, and I truly speak about the CHR format itself. We don't have a true leader to get behind, and we need to talk about that.

8. What do you believe is the primary role of the Christian radio air personality today?

Do a good job for the One you're serving. Too many local Christian stations are forced to employ mediocre air talent because of funds...and maybe can't even afford to send them to workshops and stuff to help them get better.

9. What (if any) other Christian radio stations do you consider as innovators today?

I think the WAY-FM "Total Axxess" idea (and host!! Hey Jayar!!) is innovative. Very innovative. It's also fun to watch Spring Arbor stations do their mix of Christian and mainstream music. Also stay tuned to the latest movements of EMF.

10. Where do you see Christian radio in 5 years?

Hopefully beginning to grasp HD and the opportunities that await it. Getting better ratings thanks to improved accuracy within the Arbitron ratings system. Knowing more about what they are doing and not just copying other stations...but having a true reason for doing what they are doing. Renewed commitment to Christ, and better knowledge of its purpose within the Kingdom.