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Radio Interview

                                     

Johnny V

PD/Air Personality

WQFL

Rockford

 

 

Johnny's Career Capsule
1992-1994  WBLZ (Z-106.7)  Mt. Vernon / Evansville, IN
1994-1996  WYNG (105 WYNG)
Evansville, IN
1996-1999  WWYC (Young Country)
Lexington, KY
1999-2001  WLKT (104.5 The Cat)
Lexington, KY
2001-2004  WQEN (103.7 The Q)
Birmingham, AL
2004-2005  WYOK (HOT 104) 
Mobile, AL
2005-2007  WBVM (SPIRIT-FM)
Tampa, FL

 

1. Personally how do you keep the ministry in the “business”? 

Day by reading from my daily devotional and before each meeting we all stop and pray that God’s guidance will be there for us as we touch the lives of our listeners.

 

2. Overall, how is Christian radio different today, from 5 years ago? 

Better programming.  With more secular programmers finding out how great the CCM world is, the better the product has become.  And the artists are putting out music that rivals, if not better than what secular radio is playing.

 

3. What do you think are the main characteristics of today’s Christian radio PD? 

Always continuing to learn.  When I was programming with Clear Channel, there was a saying that “you never know everything about programming”  it was actually more graphic than that, but that was the culture of Jacor / Clearchannel when Randy Michaels was building the empire.

 

4. What criteria do you require for a song to be played on your station?

I have a handful of people in the building that are in our core demo to give me their opinion of the song, I also check local Christian record store sales and we have local research as well as the national research through the trades and other avenues.  I try to really watch what songs are starting to break out before going out on the limb on an add.  Except when it’s a definite home run (i.e. Third day, tobymac, Steven Curtis Chapman – Cinderella)  those are easy to pick.

 

5. What kind of promotions work best for Christian radio?

Promotions that make the listener feel like they are bettering the community and themselves at the same time, having a chance to win something that would help their families situation.  Gas giveaways are big.   We do ‘operation impact’ where the listeners can get involved with a single project that will affect the life of a person in their community that is in need.  We had a tornado the first day I was on the air here and the out pouring of people to help clean up the debris was amazing.  Everyone wanted to help.  So many that they had to turn many away. 

 

6. How do you think Christian record labels can better serve Christian radio?

They do a good job of getting the artists to the stations as best they can.  After working in secular radio for so long, it’s so nice to be able to talk to an artist who isn’t full of themselves and actually is just a normal human like the rest of us except his talent is to play music to spread the gospel.

 

7. In your opinion what are the biggest obstacles facing Christian radio today? 

Large companies trying to make money on a format that’s about helping the community to become better people and closer to Christ.  When it becomes all about making a profit, then the reason for the ministry is ruined.  It’s about touching lives and saving those who feel they have no where else to turn, not to turn a profit.

 

8. What do you believe is the primary role of the Christian radio air personality?

To be real and open and talk about what you are struggling with just as the listeners are.  We aren’t pastors or ordained ministers so we have problems just as they do and that honesty helps you connect with them.  They don’t look to the personality as above them but just as a friend who struggles with the day to day sins that we all are trying to avoid.  When the personality begins to take themselves too seriously and try to talk “to” the listener and not “with” them, that’s when your audience can see right through your “act”  or  “performance”.

 

9. What (if any) Christian radio stations do you consider as innovators today? 

Before I left Tampa, I always looked at 101QFL as a unique station.  Not only because it’s also a commercial station and can compete with the big company stations, but the events, promotions and talent of morning show host Darren Marlar was refreshing.  You don’t always have to be reading scripture to be on a Christian station.  And pulse in Iowa is another station that’s taking a chance to try and reach out to those who need the help.  If you are preaching to the church, you’re not helping those who are hurting and are looking for meaning in their life.  Just as Christ spent his time with the prostitutes, tax collectors, etc.  We don’t need to be afraid to get our hands dirty and get in with those who need us the most.

 

10. Where do you see Christian radio in 5 years? 

Hopefully as a operations manager or VP over multiple Christian stations, but wherever God leads me is where I will be in 5 years.  He hasn’t let me down yet!

 

 

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