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Radio Interview

                                     

Johnny V

Program Director

WBVM

Tampa

 

 

Johnny's Career Capsule
1993-1994 PM Drive / Promotions Director for Z-106.7 (CHR) Evansville, IN

1994-1996 PM Drive / APD / Music Director for WYNG (Country) Evansville, IN

1996-2001 Program Director / Morning Show Host for WLKT (CHR) Clear Channel of Lexington, KY

2001-2003 Program Director / PM Drive Host for WQEN (CHR) Clear Channel of Birmingham, AL

2003-2004 Morning Show Host for HOT 104 in Mobile, AL

2004-September 2005 Program Director / PM Drive Host for WVSR (CHR) Charleston, WV

September 2005 - Present   Program Director / PM Drive Host for WBVM-WLMS-WWLC, SPIRIT-FM Tampa, FL

 

1. Personally how do you keep the ministry in the “business”? 

Before any show, meeting, event etc... I always start with a prayer asking for guidance with every decision I make to help grow the Spirit FM ministry. What would Jesus do? ...is always a great question to start with at a brainstorm session.

 

2. Overall, how is Christian radio different today, from 5 years ago?  

I've only been in Christian radio for a year, but I will say that the stereotype of what a "Christian" station sounds like has changed. Even while programming secular top 40 radio over the past 5 years, I added songs from Grits, Lifehouse, and Switchfoot. That's what changed my mind that Christian music was not "Church" music. The songs sounded the same as what was on secular CHR, except it has a better message.

 

3. What do you think are the main characteristics of today’s Christian radio PD? 

Having Passion for Christ and for creating compelling radio.

 

4. What criteria do you require for a song to be played on your station?

My music Director Olivia burns a CD with all the songs we are considering and gives it to people in our office, friends, family, etc to get as much feedback as possible. Then we put the top down and take a drive across the Bay while listening to all the new music and see what fits our sound. We also look to our online music team to tell us what songs have big potential or burn.  

 

5. What kind of promotions work best for Christian radio? 

A Promotion that helps a community need or charity always opens listener hearts. It's a homerun anytime you can create a promotion where listeners are rewarded with a station gift (CD, T shirt, Concert Tix) for donating their time, talent, or treasure to a local outreach or charity. 

 

6. How do you think Christian Record labels can better serve Christian radio? 

To work with local programmers and promotion directors to create exciting promotions that bring the artist and listener together. An in studio acoustic performance for 20 lucky listeners, group or artist voice tracks a weekend shift as a guest DJ on the weekend before their album is released, etc. With so many new artists and new listeners coming to out format, it's crucial that we build artist awareness. Like country radio listeners, Christian radio listeners are very loyal and want to feel like they know the artist personally.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Getting over the stereotype of what Christian radio sounds like. Regardless of market size or budget, there's no excuse for not creating exciting promotions, compelling content from air talent, and larger than life imaging that doesn't sound like college radio.

 

8. What do you believe is the primary role of the Christian radio air personality? 

To be more than just a voice who tells you "What song that is... the current time is now... my name is...on your favorite station...." It's all about relationships. With all the technology that allows us to communicate directly with our listeners, it's essential that you use these tools to find out what's going on in our listeners lives. What they worry about, what their dreams are, what song that is. If you're not talking about your real life on the air, you won't sound real.

 

9. What (if any) Christian radio stations do you consider as innovators today?

Before I became PD of Spirit FM, I would've said, Spirit FM. But now if I say that it looks like I'm just "Tootin my own horn". Toot away!! The Hook (WJYF) in Georgia and WDJC in Birmingham were two stations I kept up with when I was in the evil Clear Channel empire.

 

10. Where do you see Christian radio in 5 years?

Christian radio will see tremendous growth in the next 5 years. With the spiritual warfare that is going on in our world and especially on our country, people are searching for something to provide a balance in their life. Something they can trust and hold on to. A positive outlet that lifts them up.

 

 

 

 

 

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