We are the only Christian Hit Music Station but we don't
call ourselves that... All our sweepers etc., identify us as
a Hit Music Station. Our region is a melting pot of many
people. As such, we play a much broader mix of music than
most other stations. In addition, we play lots of Indies and
our listeners love them.
2. What is the most fulfilling aspect to you
personally about Christian radio?
The most fulfilling aspect of Christian Radio is knowing
that we are broadcasting God's word, 24 hours a day, 7 days
a week! Now I should mention that we don't only broadcast
music, though during weekdays that's pretty much our
line-up. On weeknights we broadcast PUBLIC high school games
and other more local stuff and on the weekends we air more
talk programming. We try to make people think about life in
general, even when we broadcast high school games. HOW??? We
run short one minute spots during the games that introduce
people to Jesus . We are reaching the unsaved by meeting
people where they are through high school sports broadcasts
and other types of activities,
3. How do you personally keep the ministry in the
We rely on God to keep the ministry in business. It
hasn't been easy financially but the rewards are great.
4. What is the criteria that determines if a song
receives airplay on your station?
You pose a difficult question. I think God has given me a
pretty good ear for what's good and what's not, but
really I don't want to take any credit for it. All the
credit goes back to God. How do we choose what we play? With
Indies, I'll go through a stack of about 20 CDs in an hour
or so. I try to listen to bits of each and every song on
every album and then determine if it's playable on the air
(studio quality performance, good harmonics, appropriate
music, good lead vocals, etc.). As far as the major labels
are concerned, we do listen to our new music prior to giving
any song airplay. If it's a good match for our Hit Music
Format, we add. We also check the Radio and Records charts
to see what's charting ......Sometimes we may miss a good
song after it's climbed to the top of the charts, but thanks
to Radio and Records, it doesn't happen often.
5. What kind of promotions work best for your
We still don't know what works best as we are fairly new
to Christian Radio. Our station has been up and running for
only about a year and a half. In all honesty, I could
probably use a lot of help in this area. :)
6. How do you think Christian Record labels can
better serve Christian radio?
Record labels need to make music available to all
stations whether or not they are reporting. I understand
that it may be expensive to deliver music to every station
throughout the country, but without the cooperation of all
the record labels, small stations will lag behind in
acquiring quality music. There are new music delivery
services, such as PromoOnly.com, that offer record
labels the opportunity to deliver music to stations at
greatly reduced costs. Unfortunately, not all labels
currently subscribe to the service. In summation, Christian
Record labels can better serve Christian radio by
partnering with all stations big and small. :)
7. In your opinion what are the biggest obstacles
facing Christian radio today?
This is another difficult question to answer. Aren't
there any easy questions to answer??? Could I tell you my
favorite color instead? The biggest obstacles???? I think
with the way technology is going, owners of Christian Radio
Stations, indeed, all radio station owners, are going to
have to become more innovative with their programming and
need to be more community oriented. In the near future,
we'll have internet radio in our cars. When that
happens, competition among radio station owners is going to
jump tremendously. For instance, though there are presently
no Christian Hit Music Stations in my area, the minute
people can tune into internet radio in their cars
everything will change. I'll then be battling WAY-FM, KLOVE,
and all the others. Christian Radio is going to have to be
more about the local community. Too much of current
Christian Radio is delivered via satellite with syndicated
music and talkers. What happens when everyone is
broadcasting the same thing? Partnering with local
communities is a great way to really reach people...We read
in James 2:14-17, "What good is it, my brothers, if a
man claims to have faith but has no deeds. Can such faith
save him? Suppose a brother or sister is without
clothes and daily food. If one of you says to him, "Go I
wish you well; keep warm and well fed, but does nothing
about his physical needs, what good is it? In the same way
faith by itself, If it is not accompanied by action, us
dead". As many radio networks get larger and larger, it
appears that broadcasters in general are becoming more aloof
to their local community needs. As Christian broadcasters we
need to remember it's not only about preaching but being a
friend in need.
8. What do you believe is the primary role of the
Christian radio air personality today?
The primary role of the Christian radio air personality
today should be......He or she should know the gospel and
should be a good witness to his/her listening audience. He
or she should be equipped to tell of the good news!
9. What (if any) other Christian radio stations do
you consider as innovators today?
I don't know if I would call them innovators but I do
enjoy Reach FM (WXHL), WJTL, WORD-FM in Allentown, PA, WIBG
(great news programming), WSJI, and www.96five.com in
10. Where do you see Christian radio in 5 years?
I believe in order to survive, Christian radio is going
to have to be more local.