1. Tell us about your market and how it is unique?
The South Bend Market has 6 Christian stations in the TSA so I
believe there is more competition for listeners than other markets.
The major counties of the Market are different as Night & Day. One
county is predominantly white collar and spiritually cold, and the
other is blue collar and spiritually warm.
What is the most fulfilling aspect to you personally about Christian
First, I am guilt free. I don’t have to worry if the music I play
is messing someone up. Second, as a teenager I came home from a
youth “The Ministry”. Silly me thought that meant working at a
church and preaching on Sundays. Christian radio is a ministry, and
I thank God everyday for the way he is using me.
How do you
personally keep the ministry in the business?
All I have to do is read the emails and letters from listeners and
know it's so much more than just playing a good song. Listeners
share how a song was on the radio at just the right time, or I said
something that impacted their life. Listener response really helps
me stay focused on ministry.
of promotions work best for your station?
Promotions that give the listener a reason to respond work great.
For example: sharing a story about their mother for a Mother’s Day
contest. Simple contests that do not require the listener to put a
lot of work into winning also work great. And I notice a good
response when the prize is something they need rather than something
they want (i.e. gas or cash compared something extravagant).
your opinion what are the biggest obstacles facing Christian radio
We need to sound alive, local and real. As much as we strive to be
“Seeker Friendly”, I hope we don’t become irrelevant. Fish with a
broad net, but make sure we give the listener something they won’t
get from any other format – Jesus.
What do you believe is the primary role of the Christian radio air
Be a real person. Do not try to be a preacher – Leave that to
Charles Swindoll. Be interesting and talk to the listener not at
What (if any) other Christian radio stations do you consider as
I’m still a fan of WCSG in Grand Rapids, and I’m in love with “The
Song” out of Indianapolis, they’re the best Christian Station I have
ever listened to.
Where do you see Christian radio in 5 years?
If Christian radio continues to seek new listeners with great music
and personality’s, that points listeners to Christ, God will
continue bless the industry.