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Radio Interview

                                     

Jerry Woods

Program Director

KTSY

Boise

 

 

Jerry's Career Capsule
I started out doing news for KGTS in Walla Walla, Washington in 1991.  After being news director for a couple years, I decided the DJs were having much more fun, so I trained and started doing an evening show called “Reflections.”   KGTS eventually became the Positive Life Radio Network.  In 1997 I briefly became the GM of the Positive Radio Affiliate KYPL in Yakima, WA.  In late 1997 I was offered the job of APD and morning drive host in Boise at KTSY.  I’ve been here ever since.  I became PD in 2004

 

1. Personally how do you keep the ministry in the “business”? 

I put everything through the “service” filter.  We don’t do promotions for the sake of promotions.  Everything is about serving our audience from concerts to toy drives to our “Wish” program; it has to be about serving our listener. 

 

2. Overall, how is Christian radio different today, from 5 years ago?

It’s much better.  Five years ago there were only a handful of stations with a four share or greater.  That number seems to grow with every Arbitron book that comes out.

 

3. What do you think are the main characteristics of today’s Christian radio PD?

Today’s Christian radio PD is a multi-tasker.  I don’t know many of our PDs who are only PDs.  They have to juggle lots of different hats.  They have to be flexible because things are constantly changing.  Those who can’t adjust to change don’t last very long.

 

4. What criteria do you require for a song to be played on your station?

We look for the best song that’s out in any given week.  We base that on what our listeners have told us about who there favorite artists are.  We do weekly internet testing as well as auditorium music testing.

 

5. What kind of promotions work best for Christian radio?

Again, we have the opportunity to share a whole new paradigm with radio.  The promotions that fit us are promotions that serve our community.  We’re working to bring listeners together.  One of the things radio does best is to point a spotlight at needs in the community and appeal for help.  I think back to last year and Hurricane Katrina.  KSBJ led the way, and many stations jumped on board to help those who were victims of the hurricanes.  That sort of cooperation for national community service was unprecedented.  I’d like to see more of that.

 

6. How do you think Christian Record labels can better serve Christian radio?

Honestly, in the past couple of years I’ve seen a change in attitude.  There are some great leaders like Dan Michaels at INO; Mark Giles at PLG just to name a few who are really working hard to help radio stations serve the communities.  The best thing we can do for each other is keep the lines of communications.  Record labels need to ask the right questions to understand the individual markets they’re working with.  What works in New York, doesn’t necessarily work in Des Moines.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Finding new talent, and paying our existing talent enough to keep them in our industry.

 

8. What do you believe is the primary role of the Christian radio air personality?

They are the station.  Their job is to engage the listener as a friend, and keep that listener coming back.  It can’t just be about the music, or I’ll just go out and buy an iPod.

 

9. What (if any) Christian radio stations do you consider as innovators today?

Z88.3 is setting the bar high.  Star 99.1 in New York is always dreaming up something new.  KSBJ in Houston leads in the way in touching their community.

 

10. Where do you see Christian radio in 5 years?

The delivery systems may change. It may become internet based, or something else that’s invented between now then.  The bottom line will not change.  Lack of resources will force Christian radio stations to be innovators.   I think a large number of Christian stations will be thriving in five years.  Those who do the “same old thing” will be sold and flipped to other formats.

 

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