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Radio Interview

                                     

Jack Davis

Program Director

KWOF

Cedar Rapids

 

 

Jack's Career Capsule
I started when I was only 16 years old at a tiny AM radio station that could only be heard across the street (on a good day). I grew up in Oklahoma & worked all over NE Oklahoma including a Tulsa country station and The Kross. In Christian Radio, I worked part-time for KSBJ - Houston and KOBC - Joplin, MO. Most of my experience has been in country radio, but also worked AC, Hot AC & Oldies.

 

1. Personally how do you keep the ministry in the “business”? 

Most recently, I picked up a daily devotional about Leadership. Plus, hearing stories about how lives were changed through radio really helps keep my focus on why we do what we do.

 

2. Overall, how is Christian radio different today, from 5 years ago?

Better! I have always loved Christian music, but I worked in the mainstream industry. In the past...Christian radio was cheesy & packed with a lot of Churchy talk. While that's good in some circles, it's not much of an outreach for those outside the church. I think Audience Development Group should give themselves a pat on the back for being the industry leader.

 

3. What do you think are the main characteristics of today's Christian radio PD?

Mixed passions....a passion for reaching others through positive music and a passion for good radio.

 

4. What criteria do you require for a song to be played on your station?

The song has to fit the mission of our radio station. Whether the song is charting or not doesn't concern me. What am I trying to accomplish by playing "this" song? How will SHE like it? Is it compelling? Just a few questions I ask myself before adding a new song. Once added, we take a serious look at the research.

 

5. What kind of promotions work best for Christian radio?

We give away cash...lots of cash! No seriously...we try to find promotions that benefit HER on a personal level. Typically, SHE connects with promotions that help others more than just HER.

 

6. How do you think Christian Record labels can better serve Christian radio?

Labels need to find ways to put their artist in front of our listeners more often. The best impact is when the artist is able to play acoustically in front of 10 to 20 listeners & then hang out for a few minutes. Or a contest where listeners get a call or visit from their favorite artist.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Money! It's hard to run the ministry professionally and with excellence when we rob Peter to pay Paul.

 

8. What do you believe is the primary role of the Christian radio air personality?

To connect with HER. They should talk WITH her - not AT her. Bottom line - be real.

 

9. What (if any) Christian radio stations do you consider as innovators today?

One of the stations I seriously take a strong look is KDUV. The Crofts along with Shannon seem to be on their game. I also respect & admire WAY-FM.

 

10. Where do you see Christian radio in 5 years?

Building cume & getting stronger. With the continued education (which is a MUST), we should keep moving forward to develop a product just as professional, but more compelling than any other station in our market.

 

 

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