4. What is the criteria that determines if
a song receives airplay on your station?
I think everyone expects to hear the answer
"Lyrics" and they are important but I look at it
differently. Most of the time the labels have
done a great job of hiring good writers and so
it makes that an easy job for me. Sound is very
important to me. My goal is to put on music that
has a sound that will attract not only our
Christian family, but also those who know
nothing about Christ.
5. What kind of promotions work best for
Because of the history with our area we came
up with a contest to find hidden keys to open a
treasure chest. Listeners were given clues to
help find the keys, then we have a grand finale
where the winners try their keys to open the
chest. That has worked the best, but like
anything good it's a lot of work. This summer we
are doing a talent search and so far it's going
6. How do you think Christian Record
labels can better serve Christian radio?
The labels have a tough job of finding talent
and convincing radio that they are the real
deal. I really feel that the labels do the best
the can with what they have.
7. In your opinion what are the biggest
obstacles facing Christian radio today?
I feel the obstacles are the same today as
they were yesterday, finding a balance between
spreading the word and entertaining at the same
time. We have to continue to strive for
excellence and do our best to compete with
Mainstream radio. But we also have to keep in
mind what's our ultimate goal. For us it's to
broadcast the seed and let the seed fall where
it may. For others it maybe different. Keep
striving for God's will for your station.
8. What do you believe is the primary
role of the Christian radio air personality
This goes along with the last question. We
try to be entertaining and talk about things
everyone else is talking about. But often we
(radio) get criticized for being too Mainstream
or we are too Christian. It's a fine line and
one that will be redefined as we go on.
9. What (if any) other Christian radio
stations do you consider as innovators today?
I rarely get the chance to listen to other
stations but I would say that K-LOVE, WAY-FM,
KSBJ, & M88 are those I consider to be
10. Where do you see Christian radio in 5
I would like to see CR evolve into a more
diverse group, but having a common vision. We
need more stations or corporations who will be
willing to take chances on formats and not just
go with the flow. I am believing for God to put
more stations on the air so we can truly cover
all age demographics without fear of offense to