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Radio Interview

                                     

Paul Tipton

Program Director

WSCF

Vero Beach, FL.

 

 

Pauls' Career Capsule
I started at WSCF and I'm still there!

 

          1. How did you wind up at WSCF?
The Station was formed out of our church. I really didn't have a desire to be apart of that ministry but the guy in charge of hiring part-timers was on me constantly about working there. I finally said "yes" just to get him off my back. Once I started, I found all this music that no one had ever told me about before. My thoughts of Christian music was not very good at the time and it really opened my eyes to a world I had never seen. Since that time I have remained here with a team that really works well together. I have learned so much from our GM, Jon Hamilton about how you should program a station. 

2. What is the most fulfilling aspect to you personally about Christian radio?

That fact of knowing everyday you have the chance to affect someone's life not just immediately but eternally.

 
3.How has God used you in your role at WSCF?

That's a tough one because I never feel like an individual here. I am apart of a team that shares the same goal and purpose. I can say that God has used this station to help break stereotypes of Christians and also stereotypes of denominations.

 
4. What is the criteria that determines if a song receives airplay on your station?

I think everyone expects to hear the answer "Lyrics" and they are important but I look at it differently. Most of the time the labels have done a great job of hiring good writers and so it makes that an easy job for me. Sound is very important to me. My goal is to put on music that has a sound that will attract not only our Christian family, but also those who know nothing about Christ.


5. What kind of promotions work best for your station?

Because of the history with our area we came up with a contest to find hidden keys to open a treasure chest. Listeners were given clues to help find the keys, then we have a grand finale where the winners try their keys to open the chest. That has worked the best, but like anything good it's a lot of work. This summer we are doing a talent search and so far it's going well.

 

6. How do you think Christian Record labels can better serve Christian radio?

The labels have a tough job of finding talent and convincing radio that they are the real deal. I really feel that the labels do the best the can with what they have. 

 

 7. In your opinion what are the biggest obstacles facing Christian radio today?

I feel the obstacles are the same today as they were yesterday, finding a balance between spreading the word and entertaining at the same time. We have to continue to strive for excellence and do our best to compete with Mainstream radio. But we also have to keep in mind what's our ultimate goal. For us it's to broadcast the seed and let the seed fall where it may. For others it maybe different. Keep striving for God's will for your station.

 

 8. What do you believe is the primary role of the Christian radio air personality today?

This goes along with the last question. We try to be entertaining and talk about things everyone else is talking about. But often we (radio) get criticized for being too Mainstream or we are too Christian. It's a fine line and one that will be redefined as we go on.

 

9. What (if any) other Christian radio stations do you consider as innovators today?

I rarely get the chance to listen to other  stations but I would say that  K-LOVE, WAY-FM, KSBJ, & M88 are those I consider to be  innovators.

 

 10. Where do you see Christian radio in 5 years?

I would like to see CR evolve into a more diverse group, but having a common vision. We need more stations or corporations who will be willing to take chances on formats and not just go with the flow. I am believing for God to put more stations on the air so we can truly cover all age demographics without fear of offense to someone.
 



 

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