1. Tell us about
your market and how it is unique?
main studio is located in Sarasota, market #78, but
very much a part of the Tampa Bay DMA. As a station
we’ve grown over the years in terms of signals and
reach- Now being heard in cities from Gainesville to
Ft. Myers. There are plenty of challenges and
opportunities as we compete for the ears and
attention of listeners who can hear us.
are LOTS of Christian radio stations in FL- more
than any other state. Plenty of quality listening
constantly have new people- visitors literally from
around the world who are coming in to our listening
What is the most fulfilling aspect to you personally
about Christian radio?
We have an eternal
message that is absolutely relevant to TODAY.
Knowing that God is using us to touch lives for
eternity is VERY fulfilling. I have worked at
stations with other formats. It was disconcerting to
know that I was only adding more noise to listeners
lives. Here we interact with people at the core of
their lives- As they deal with faith, family, work,
relationships, and priorities. I talk to people, on
the phone, in person, and hear from them via e-mails
and hear their strong testimonies about how GOD is
at work in changing hearts and lives.
Here is your chance to testify on behalf of your
station...How has God used WJIS?
We’re doing our best
to keep up with HIM as HE opens doors of opportunity
for us! Recently we teamed up with several of the
stations in RTN (Radio Training Network) for a four
hour “Homes of Hope” broadcast. Our goal was to
raise $75,000 to build permanent homes for families
who had lost everything in India during the Tsunami.
God’s desire and plan was MUCH bigger than our own.
$960,000 has been raised!! That means 960 permanent
homes will be built ($1,000 each). We pray this will
impact lives for Christ. In addition to the
fundraiser, a member of our morning team was all
ready planning to be in India for a missions trip
before the disaster. He was able to “deliver” the
donations directly and meet people who are
coordinating the re-building effort. Throughout the
year, we see God’s hand at work- connecting us with
listeners and the communities we serve in amazing
What is the
criterion that determines if a song receives airplay
on your station?
Our Music Director’s
experience, balance of our current playlist, artist
recognition, message of the song, & consultant
What kind of
promotions work best for your station?
The ones that are
well thought out, have a specific goal in mind, are
easy to communicate and comprehend, and engage the
heart and imagination of our listeners!
How do you
think Christian Record labels can better serve
I think they are
doing a FANTASTIC job! They need to continue to
listen to stations feedback, release FEWER singles,
and keep their finger on the pulse of music and
radio airplay. Offering downloadable singles seems
to be a good direction.
opinion what are the biggest obstacles facing
Christian radio today?
We sometimes see
ourselves as “less than” when it comes to competing
with others in our markets. Lack of intentional
marketing- We don’t tell anyone we’re here, and then
wonder why they don’t know about us! Discovering and
mining new talent. Forgetting that PRAYER is our
greatest offensive tool. Settling for “ok” when our
objective should always be excellence. Lacking
VISION for our station and its impact, in the
community and for the Kingdom. A commitment to
personal growth, both in terms of faith and
What do you
believe is the primary role of the Christian radio
air personality today?
To be a companion
and encourager. A friend that is real- Relevant,
Expressive, Accessible, Loving. We also have the
role of “connector”. Helping people intersect with a
community of faith, discovering resources for
themselves and their families, and getting a fresh
glimpse of the reality of the body of Christ in our
daily days. Gone are the days of a “big radio voice”
being sufficient to cover lack of content or
preparation. There are NO “throwaway” breaks!
What (if any)
other Christian radio stations do you consider as
KXOJ Tulsa comes to
mind. Bob Thornton and his team have done some
amazing things to help our industry communicate with
one another and think “bigger” in terms of what we
can do, and “deeper” in terms of who we are. KCMS
Seattle continues to be a personal favorite for me-
When I hear them I feel like I am listening to
friends. Z in Orlando also comes to mind as people
who are dedicated to their craft and are passionate
about what they are doing! No doubt there are many
others who are making a big difference in the places
they serve, I am just not personally aware of them.
Where do you see Christian radio in 5 years?
More effective! I am
hopeful that we will continue to take our calling
seriously- I believe we can be much more visible,
more community conscious and continue to reach more
and more people. I truly believe that many more
would choose to listen, if they only were aware that
we exist! In 5 years my hope is that we’ll be using
all of the tools at our disposal to touch more
hearts than ever before! I pray that we’ll break out
of some of the “boxes” we have created for ourselves
and truly be authentic people who care deeply for
the mission and ministry we have been called to
carry out. I hope we will pray bigger, dream bigger,
grow personally and SEEK GOD! I am excited to see
how God might use us in the days, weeks, months, and
years ahead. I believe the BEST is yet to come!