1. Tell us about your market and how it is
Ronaoke/Lynchburg is the main coverage area,
although the 2 cities are basically 2 different
markets. Roanoke is more of a melting pot, urban
area, while the rest of the market is more
rural. The coverage area is huge when you include
all the full power transmitters, Southside VA
including Danville/Martinsville, the NRV including
Blacksburg (go Hokies) and southern WV. We have
actually traveled 3 hours one way for a remote.
2. What is the most fulfilling aspect to
you personally about Christian radio?
Knowing that everyday God is using the station to
minister to people, plus the station now reaches my
hometown, so everyday it's a personal testimony of
my faith in Christ.
3. Here is your chance to testify on behalf
of your station...How has God used WRXT?
Testimony and story after story of how God used a
certain song to reach them. One cool thing we found
out this week, a major car dealership in town tunes
all their car radios to Spirit FM so when someone
takes a test drive, the first thing they hear is
4. What is the criteria that determines if
a song receives airplay on your station?
Does it fit and hit our target!
5. What kind of promotions work best for
Does it help our target listener "Live the Life",
Last fall we gave away a college education!!! We
had hundreds of entries and thousands participate in
the voting aspect of the promotion. Winner got a 4
year scholarship to Liberty University.
6. How do you think Christian Record labels
can better serve Christian radio?
Be honest and don't hype me, keep an honest
communication between the station and the record
rep. More fun fact filled bios (Kat Davis knows
what I'm talking about!)
7. In your opinion what are the biggest
obstacles facing Christian radio today?
Doing great "Christian" radio, Do great radio!
8. What do you believe is the primary role
of the Christian radio air personality today?
Be honest and encouraging, be someone people
would hang out with and let the music do the
9. What (if any) other Christian radio
stations do you consider as innovators today?
WPOZ, I love how they became Orlando's station
during last year's hurricanes! The community tuned
and turned to them! Many other great stations
impacting their markets, WCQR, WPER, KSBJ, WMHK and
10. Where do you see Christian radio in 5
More great air-talent, more great music and
winning in more markets, MOST important, more
people listening to stations with the ONLY message
of hope on the dial! Christian radio, I love it
and thank God he made a way for me to be involved.