1. Tell us about your
market and how it is unique?
the best place in the United States to live and work.
Weíre just about an hour from the ocean, about an hour
from skiing, far enough south of Seattle to have
better weather, and far enough north of California to
have better everything. We have this reputation of
being one of the most un-churched areas of the
country, but there is a revival attitude that is
underway here with diverse denominations coming
together to work for the Greater Glory, focusing on
our commonality instead of our differences.
2. What is the most fulfilling aspect to you
personally about Christian radio?
that instead of selling someone the latest doodad that
they donít need, weíre exposing people to something
that has Eternal Value.
3. How has God used you in your role at KFIS?
This is a
difficult question to answer. I donít think Iíll
really have an answer for you in my lifetime. I pray
that Iím displaying a Christian life in everything I
do, from the way I interact with the staff and
listeners, to the decisions that are made in all
aspects of operating the stations. I take seriously
that everything we say and do is witnessing for The
Lord, and do my human best to conduct myself
accordingly. But, I am consistently reminded that
Christians arenít perfect, weíre just Forgiven.
4. What is the criteria that determines if a song
receives airplay on your station?
question would be better answered by our Music
Director Kat Taylor (nominated for MD of the year by
Radio and Records by the way!!)
5. What kind of promotions work best for your station?
that are fun to listen to and involve the audience,
especially if we can make an emotional connection.
This one would be better answered by our
Promotions/Marketing Director (the BEST in radio),
6. How do you think Christian Record labels can better
serve Christian radio?
be another good question for Kat. Personally, Iíd
like to hear a broader diversity within the format
concepts. It sometimes sounds like most of the music
that is coming out is indistinguishable from music
thatís already out. I think that adds to a perception
by the casual listener that weíre playing fewer
titles/artists than we actually are. It would be
great if they wanted to spend some cash to promote
your opinion what are the biggest obstacles facing
Christian radio today?
The need to balance the
reality of the marketplace against the entrenched
perceptions of the core audience and ownership. I also
think there is within the industry a feeling that
Christian radio is, by definition,
somehow not as good as
secular radio and will always be an also ran. One of
the attitudes that Iím taking not only with The Fish,
but also with both KPDQs, is that that is just an
excuse. If we truly believe in our Message, and we
truly steward our resources to His Greater Glory, we
ought to be dominating the market Ė if that is His
Will. Because we are continuously witnesses of our
Faith, we should be the best radio in the market.
8. What do you believe is the primary role of the
Christian radio air personality today?
the glue that ties together all the elements that are
in place to define the radio station in the mind of
9. What (if any) other Christian radio stations do you
consider as innovators today?
Finney would probably disown me if I didnít say KLTY!
Seriously, Iíve been quite impressed with where Chuck
seems to be leading all the Fish stations.
10. Where do you see Christian radio in 5 years?
My focus is
on our market, right now. Where would we like to be
in 5 years? Dominant in ratings and top billing. By
doing the best radio in the market, with adequate
marketing and promotion, and if itís His Will, we will
If you look
past the technology, what is it that makes a radio
station successful? It is the people. Among the
biggest Blessings Iíve received in my life is the
wonderful people Iíve met doing Christian
broadcasting. Especially here at Salem Communications
in Portland. It starts with our Manager Dennis Hayes
who sets the overall ambiance with his pastorís heart,
all the way to our always cheerful receptionist Suez
Smith. I am surrounded by exceptional people that are
coming together to form a team that is truly awesome
in their ability, dedication, compassion, and Faith.
All Glory to God for the success these stations