1. Tell us about
your market and how it is unique?
Not sure how unique it is, other than it has been
blessed with our CHR format since 1988. People in
this area are very supportive of Christian radio.
The Wausau-Stevens Point market is a very blue
collar, no nonsense dependable community.
2. What is the most fulfilling aspect to
you personally about Christian radio?
Knowing that radio has the distinction of
crossing denominational lines and keeping the main
things the plain things. The non-commercial aspect
of 89Q is conducive for creating a "family" feeling
among the listeners and station staff. At any given
time someone is hearing the gospel!
3. Here is your chance to testify on behalf
of your station...How has God used WCLQ?
One of the most satisfying stories was when a
couple, soon after marrying, saw one of our bumper
stickers on a car in front of them. They tuned in
and decided that they needed to find a church and
begin "that part of their lives". Soon after that
bumper sticker day, they heard about an FFH concert
we were hosting. It was at that concert that they
gave their hearts to Christ. They had actually lost
their previously purchased tickets and were not
going to go to the concert. At the last minuet they
called the station and we gave them comp tickets.
89Q has been instrumental in networking churches
for area events including playing a big role last
fall when marriage amendments were being discussed.
We were able to help host a large rally, which has
culminated into a new organization, SALT:Salt And
Light Together. SALT is public policy group using
lay members to work as liaisons for their church
regarding moral issues in government.
4. What is the criteria that determines if
a song receives airplay on your station?
Using WAY-FM's playlist as a guide. We use their
CHRSN services and trust their research/testing. We
also allow our PD the freedom to make additions
depending on chart assessment.
5. What kind of promotions work best for
Billboards for advertising. Sponsored concerts.
6. In your opinion what are the biggest
obstacles facing Christian radio today?
Convincing the church at large the greater
benefits of choosing Christian radio over secular.
Convincing programmers the need to trust research
and testing over "experience" and intuition.
7. What do you believe is the primary role
of the Christian radio air personality today?
To relate Biblical truth to a wandering culture
as well as compel listeners to more time spent
8. What (if any) other Christian radio
stations do you consider as innovators today?
WAY-FM, KSBJ, AIR1...probably more.
9. Where do you see Christian radio in 5
Growing...I am encouraged by the commitment to
excellence in radio by so many stations and the work
of NRB in keeping us informed about changing