1. Tell us about your market and how it is
Our market has had only one major
Christian station in over 20 years. Most Christian
music listeners in Houston almost don’t know how to
react when they find out that there is another
station. The mindset has been that there is only one.
The cool side is that once they tune in to us they
generally like it and come back because it’s something
different than what they are used to…a change of pace.
2. What is the most fulfilling aspect to you
personally about Christian radio?
Being able to help people and ministries…a ministry
of helps and a tool for evangelism.
I know it sounds “Sunday School”…but it’s the
3.How has God used you in your role at KAXF?
I have actually been able to reach people that I
never thought I could. I get fan letters from Death
Row Inmates telling me that they get a lot of
encouragement from my shows. It not only helps them
with their walk but also gives them a witnessing tool
to other inmates. I run into people at concerts and
all sorts of places that tell me that very same thing.
The parents have all been excited that there is
something that reaches their kids. There’s just so
much God has put in my path and walked me through.
4. What is the criterion that determines if a
song receives airplay on your station?
First, the production has to be good. Second, it
has to be a good song-it has to be catchy. I’m not
concerned if it was solicited or not (or even if it
comes from a label). I don’t care. I’m not going to
get hung up on something so minor. If it’s good…it
deserves an audience. We’re not scared to take a
chance on playing a song. There’s so much more out
there to get frazzled over.
5. What kind of promotions work best for your
Partnering with other ministries and events…working
6. How do you think Christian Record labels
can better serve Christian radio?
Don’t expect radio to play your product just
because you’re “So and So” label. If you put out a
GOOD product, then it deserves attention and play. If
it’s sub-par, you shouldn’t expect anything. If I have
to choose between a sub-par major release and a good
indie…I’m going with the indie.
7. In your opinion what are the biggest
obstacles facing Christian radio today?
The biggest obstacle is fear of experimentation…of
breaking out of the box. The formula only works for so
long…but then you need to ask if the formula ever
8. What do you believe is the primary role of
the Christian radio air personality today?
Let me answer this in two parts. Most of the time,
an entertainer…and MOST of the time a boring one. I
don’t believe we should be this. I believe we should
be very entertaining.
(Ministry-oriented of course.)
9. What (if any) other Christian radio
stations do you consider as innovators today?
Radio U is one. KLTY is another. At least they are
on the right track. I’m sure there are others that I
10. Where do you see Christian radio in 5
If there’s no innovation, experimentation, or
broadening…even lamer than it is. I believe that there
are people coming into radio now that are of a
different mindset. They know that Christian Radio must
grow/change or die. The air is changing…get it…the