Began in radio at age
16, moved away to go to college in Walla Walla,
Washington and spent a year at KGTS. Didn't plan on radio
as a career, but after spending about a year in physical
therapy school, decided to pursue a career doing what I
loved. Did production/imaging part-time at KTSY while
going to college at Boise State and then after graduation,
was hired as PD.
1. Tell us about
your market and how it is unique?
Boise is a great town,
like so many other cities across America. Midwestern
values in a Northwestern setting. Like Peoria
and Des Moines meet pine trees and high desert.
2. What is the
most fulfilling aspect to you personally about
Watching what God does
with the little efforts we put on the air. You know
those moments that just blow you away? Like when you
air a caller that just wipes you out, or you give
away a prize to a family that couldn't possibly
deserve it more, or you hear someone from your
station say something that just makes your jaw drop
(because it's so good, not because you're
horrified)? You know what I'm talking about because
every person in Christian radio has them. I love
those moments. Professionally, the opportunity to
try new things, work through new challenges.
3.How has God
used you in your role at KTSY?
once asked Chinese Prime Minister Zhou Enlai (noted
for his leading role in that nation's Communist
Revolution) what he thought of the significance of
the French Revolution of 1789. His reply? "It's too
soon to tell." It will be fascinating to hear what
happened on "the other side of the radio" in heaven.
4. What is the
criteria that determines if a song receives airplay
on your station?
If your success, your
career, your ratings, all rested on one add, you'd
be pretty careful about that one add. Watching "The
Apprentice" has really driven home to me again, how
tough it is to compete for just one slot. If you
believe that listeners are brutally tough about
"adding" or "converting" radio stations, and that
we're in the same position as the record companies,
ultimately--we all want somebody to listen to
us--then it makes sense to only add and convert
songs that earn the right to be heard. Our MD, Bozz
Fandrich has a natural talent for sifting through
songs to find the great ones.
5. What kind
of promotions work best for your station?
Jerry Woods, our APD
has done an outstanding job of creating promotions
that reinforce the strategy of the radio station. We
always try to have our promotions do double duty.
They need to reinforce our strategy, and if
possible, assist with things like growing our donor
list or email list, recycling listeners from daypart
to daypart, assist with earned publicity from TV or
print, etc. They don't need to be complex, or hard
to "get", they're just designed to simply do double
6. How do you
think Christian Record labels can better serve
Labels operate in a
vastly different climate than a decade ago. I
believe labels are doing a wonderful job with
7. In your
opinion what are the biggest obstacles facing
Christian radio today?
probably courage and education. I think in most
cases, we know the right things to do, but some of
us still lack the fortitude to do those things. And
if we're going to renew, grow, and regenerate our
stations and industry, we'll need to nurture and
grow people around us through education about what
8. What do you
believe is the primary role of the Christian radio
air personality today?
Although it's been
said, many times, many ways, ... it's to get people
to listen to them, and then remember listening to
9. What (if
any) other Christian radio stations do you consider
as innovators today?
Innovator is a word
that means someone who initiates something new.
Recently, The Kross, Radio U, WAY-FM, KXOJ, and
WFSH, among others, have impressed me as innovators
in our industry. Eric Thomas, APD at WZFS is an
innovator in imaging. EMF stations have innovated,
based upon their business model and staff. There are
so many fine practitioners of established radio
"best practices", but here are a few that I think
just shine--they're a cut above: KLTY, KXOJ, KTIS,
WPOZ, KSBJ, KCMS, WBGL, KSWP, WFHM and many, many
others.Christian radio has never sounded better.
10. Where do
you see Christian radio in 5 years?
The sky is the limit. I
think we'll be surprised by what God has ready for
us. Three cheers for our side.
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