1. How did you wind up at WDJC?
Mentioned that above...........
2. What is the most fulfilling aspect to you personally about
My entire life is now focused on Christ.
Everything I do at work is Christ centered. My walk
is so much more fun and intense. Being able to do
this for a living has been so cool, I feel like I am
a better husband and father, it is the most fun I
have ever had in my career.
3.How has God used you in your role at WDJC?
He has allowed me to use years of experience in
promotion and marketing pushing secular music and
car giveaways etc...to promote Christ. In secular
radio you create events that focuses attention on
the music and personalities, here we put together
the "Mark&Mack Revival Tour"....local artists and
drama teams, Mark and I share the gospel in events
designed to draw crowds to hear about Jesus!
4. What is the criteria that determines if a song receives
airplay on your station?
Great question! We actually listen to everything,
but a hit is a hit regardless of what it is labeled.
We look for songs that have meaning, are
5. What kind of promotions work best for
We have done everything from "Survive and Drive"
car giveaway to the "Million Dollar Bible
Bowl".....but we turn everything into a promotion of
some type. Concerts can be promotions if you
position them properly.
6. How do you think Christian Record labels
can better serve Christian radio?
To serve us with product from core artists like
they do with new artists, to help promote loyalty
with the artists to do Christian radio stations
first when given the opportunity to do morning talk
radio in a given market. Since Christian radio has
become mainstream in many markets artists are given
more opportunities to do talk radio. If the labels
could make the artists understand that when they do
a morning show that doesn't play their music, they
hurt the relationship with the station that does
play their music in the market.
7. In your opinion what are the biggest
obstacles facing Christian radio today?
Status quo, not expecting excellence. Too often we
take the easy route instead of working harder. We
need to be competitive in the market place. The
Apostle Paul made tents to support himself so he
wouldn't become a burden to the church. We should
adopt the same philosophy. We should work harder
than our counter parts in secular radio.
8. What do you believe is the primary role of
the Christian radio air personality today?
To minister to the lost, motivate the believers, and
9. What (if any) other Christian radio
stations do you consider as innovators today?
10. Where do you see Christian radio in 5
I think broadcasting companies will begin
programming Christian music as they do other formats
because they see the profitability and growth of the
format. However, if they do it for money only with
no real committment to the work of the Kingdom they
will find themselves in really bad shape. I also
think that we will continue the trend in morning
radio to see more and more personalities in all
formats to share their faith openly regardless of
format. This will push "Christian stations" to be