1. Tell us about your market and how it is
State College has a unique blend of
conservatism and liberalism with the mix of the
intelligentsia in the urban areas of State College and
the rural "salt of the earth" areas in the surrounding
counties. We also have a terrible time in good signal
saturation due to "terrain blocking" (Read:
MOUNTAINS!). State College has a strong INSPO station
that has been established well over 2 decades, but
only now has a full-powered CCM station for the 13-35
year old demographic.
2. What is the most fulfilling aspect to you
personally about Christian radio?
Being able to encourage my fellow Believer in the
Lord and the challenging opportunities to share Jesus
in a new & unique way. I also love meeting the fresh
new artists that continually redefine Christian
music. Their eagerness & innocence are most
3. Here is your chance to testify on behalf
of your station...How has God used WRXV?
Since being on the air for the past 6 months, many
have just "discovered" us. We have had two particular
listeners, both Christians for about as long as RevFM
has been on the air, who have become frequent callers
to our studio line. One of them came out of a Satanic
ritual lifestyle. He began to develop a friendship
with our mid-day jock (Jill Kirby) & has now felt the
call of the Lord to go to seminary & to become a
pastor. The Lord used this relationship to also
energize Jill's relationship with Christ, giving her
added confidence to boldly share her faith with
4. What is the criteria that determines if a
song receives airplay on your station?
We will, by in large, will add most new music from
established national labels & reliable promotions
agencies. Their rotation in our playlists are
determined by the national trends in the industry
trade publications but is also influenced by the
frequency of requests by listeners in our coverage
area. In addition, the following criteria has been
established for unsigned/independent artists....
From our website:
1) Quality: We have a responsibility to our listeners
to play the best written, best produced,
best-performed songs and artists. Music must be
professionally produced and recorded (no "garage"
recordings). Music must be on compact disc.
2) Authenticity: CD's must be accompanied by a letter
or request to be aired--no phone calls, please.
Artists must have a history of live, public
performances. Artists must have adequate management
3) Spiritual content: Songs must conform to lyrical
criteria, as determined by the General and Station
Managers. Lyrics need to be included with CD's.
4) Format: Music must be consistent with the current
Christian Hit and Rock radio format in musical style
and lyrical content.
5. What kind of promotions work best for your
We haven't had many in our short life, but we have
had good response from ticket giveaways & CD giveaways
in conjunction with concerts that come to our area.
6. How do you think Christian Record labels
can better serve Christian radio?
By keeping databases up to date ...even when the
reps change! I've lost count on the number of times
I've lost service when a rep leaves a label. We've
also had trouble with "a few" labels who have not
responded to our emails & phone calls asking for
service. That's a pet peeve of mine. If you are
unable to provide service, or not... I believe it is
only fair that they can, at the very least, provide a
7. In your opinion what are the biggest
obstacles facing Christian radio today?
Itself. Most of us (not all, mind you), I believe,
we tend to do more backslapping and less thinking
outside the box. We tend to wait until mainstream
radio tries a new method, and then we will copycat
it. There are a growing number of innovators who will
take risks & "color outside the lines", and have the
stamina to withstand the criticism from the "insiders"
& forge ahead.
8. What do you believe is the primary role of
the Christian radio air personality today?
To be a friend -- to have integrity & be able to be
trustworthy enough to have earned the right to speak
truth into the life of a listener.
9. What (if any) other Christian radio
stations do you consider as innovators today?
The Call/Miami, FL; RadioU/Columbus, OH; The
Kross/Tulsa, OK; KADU-The Fringe/Hibbing, MN
10. Where do you see Christian radio in 5
Making a profit...? Hahahaha! That's a joke.
Actually, I think Christian radio could see a boom
soon. With the publicity of newsmagazines like 60
Minutes doing features on CCM as well as other
media exposure, it's quite possible that CCM could be
the new "in thing"... But there lies the threat.
With this newfound publicity, can CCM be responsible
enough to keep its integrity?