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Radio Interview

                                     

Jenna James

Program Director

KLYT

Albuquerque

 

 

Jenna's Career Capsule
B.A. in Broadcast Communications, NMSU Alumni '96

KTEG-FM Overnights (actually LIVE, not tracked!) 8/96-3/97

KLSK-FM Morning Local Host/Board Op for Mark and Brian 3/97-7/98

KMGA-FM MD/Middays 7/98-7/01

KLYT-FM PD/Mornings Presently

 
1. Tell us about your market and how it is unique?

Albuquerque is unique in that we have more FM positions on the dial -- we're literally saturated with radio stations -- so there's a lot of competition.  However, in the midst all this "competition" we are unique in that we are noncommercial and we're one of a handful of stations nationwide playing the more cutting edge Christian Rock, Pop and Hip Hop.  We also have 15 translators all over NM and Southern Colorado and we stream online so we are outreaching as much as God is allowing!  I can't wait to see where KLYT-FM will be in another 10 years. 

 

2. What is the most fulfilling aspect to you personally about Christian radio?

There's a point to what I do finally.  It's about God.  Encouraging our brothers and sisters while trying to outreach to a lost world.  Also, being at remotes and out in the community when you actually get the feedback face to face that you're making a difference in someone's life in some small way.

 

3. Here is your chance to testify on behalf of your station...How has God used KLYT?

I don't need to testify when we have listeners who do it for us -- Emails and phone calls pour in (and I mean this is constant) from listeners who testify they've never heard such an "awesome Christian station" in other areas of the US or world for that matter.  We have online listeners in Germany, Australia and Japan...to name a few.  To quote one man: "No other Christian station plays the good quality tunes you guys play as consistently as you play them."  Another guy "I enjoy the teaching time on Sundays and Wednesdays and your ministry spots are better produced than other Christian stations I've heard."  A woman: "Thanks for airing your Raw Talk show on Sunday nights and for talking about the difficult issues, like pornography, you're talking about and referencing scripture to...keep it up and keep on building each other up." A child: "M88 Rocks!" I mean, these are just too good NOT to play on the air, so the M88 Listener Feedback Line was born.

 

4. What is the criteria that determines if a song receives airplay on your station?

It has to say Jesus at least 5 times.  Kidding!  Just wanted to get your attention...Is it a Christian Hit Radio song?  If so, it's on the air.  And we don't necessarily base that on reasearch or charts.  We're playing a few good local artists in the mix -- WHAT!?  No record label?!  Yes, if it's good, it's on.  And to be fair, there's a lot and I mean A LOT of good music out there that's not getting played.  We just can't do it all but we sure try -- My Music Director, Chris Chicago, is our core demographic.  He knows what's going on in the minds of young people and he's living the life.  Not to say we're ever wrong -- we added Evanescence too soon and had to yank it because they shunned the Christian music industry.  We added Casting Crowns (great song, by the way) and it just didn't sound right in our mix on the station, so we pulled it.  But we are willing to try...that's where I think a lot of Christian radio stations lack confidence.

 

5. What kind of promotions work best for your station?

Snowboard giveaways and concerts.  Fun games.  Good radio.

 

6. How do you think Christian Record labels can better serve Christian radio?

I think they're doing a fantastic job -- communicating, serving, servicing, doing radio tours -- bringing the artists in to meet the audiences they're reaching.  I really can't think of anything specific to suggest for improvement.  Really. 

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

The Cheese Factor 

 

8. What do you believe is the primary role of the Christian radio air personality today? 

BEING REAL -- if we aren't, nobody's gonna buy it, get it, believe it... no matter the format

 

9. What (if any) other Christian radio stations do you consider as innovators today?
Radio U 

 

10. Where do you see Christian radio in 5 years?

On more positions on the dial, if we're doing it right according to His Will! 
 

        

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