1. Tell us about
your market and how it is unique?
St. Louis is a very
diverse city, from an ethnic perspective and from a
denominational view. Unlike some markets that enjoy
being in the "buckle" of the bible belt, St. Louis is
all over the road! One of the great things that we
have seen with JOY-FM, and it being a listener
supported station, is that members of all those many
groups consider it "their" station. It has been a
great source of unity for the body of Christ in St.
2. What is the
most fulfilling aspect to you personally about
There is nothing greater
for us as a staff at JOY-FM than to hear from
listeners what the station really means to them. It
is easy for all of us in the industry to take our
particular lifestyles and day to day duties for
granted. But when we realize how much inpact the
station can have personally in the lives of our
listeners, that is truely fulfilling.
3. How has God
used you in your role at KHZR?
lives...that's what it's all about for us. I know
(and remember) what it's like working for stations
where every decision regarding events, promotions,
whatever are questioned with, "can we sell it?" Our
focus is, "what is the benefit to our listeners".
4. What is the
criteria that determines if a song receives airplay on
ususal....production quality, lyrical content for
sure. Does it fit the sound of what JOY-FM is
expected to be?
5. What kind of
promotions work best for your station?
For us, a promotion is a
real winner when it makes a connection to our
listeners on more than the "prize" level. Our Prayer
Band promotion of last year is a prime
example. Before war in Iraq began, we decided that
our prayer bands would include military personel and
their branch. We expected to distribute (and budgeted
for...) 6,000 bands. When all was said and done, over
60,000 had been ordered. Did "that" connect? Do the
6. How do you
think Christian Record labels can better serve
Besides really cool
promotional gifts for the PD? Great
artists...produced well. Simple, huh?
7. In your
opinion what are the biggest obstacles facing
Christian radio today?
I see two areas in
general. For many stations, budgets are there biggest
problem.....or a lack of meeting their financial
goals. Thankfully, this has not been an issue for us
in St. Louis. We simply put the need before our
supporters and GOD manage to meet that need. What a
concept! Another obstacle I would see is image.
Changing the image in the minds of what Christian
radio really is...or can be.
8. What do you
believe is the primary role of the Christian radio air
Communicate.....communicate...communicate. We compete
with a lot of voices and influences affecting
listeners on a daily basis. You've really got to make
a connection with them to get through all the junk.
9. What (if any)
other Christian radio stations do you consider as
Overall, I've always had
some partiality to KSBJ in Houston. Just over 20
years ago (whoa!) I was visting family there and
stopped in to meet the staff. I found out it was
there first day on the air!
10. Where do you
see Christian radio in 5 years?
Obviously we'll continue
to see the technology progress...how we reach
listeners will certainly continue to evolve. From a
formatic perspective, look at the past few years.
Remember when Steven Curtis Chapman had the
NEWSBOYS open for him on tour? Quite surprising at
the time. Now they're a core artist. Funny how