How did you wind up at in your current position
November of 1996, for
many various reasons, I left radio. A couple of years
later I found myself praying that if God wanted me
back in radio, He would make a way. I had made enough
bad decisions in life up to that point, so I promised
God that I wouldn’t try to make anything happen, I
would just rely on Him to open the door. Five days
later, Ed Moore, the GM at WFRN called and asked if I
could help him. In 1996 I gave up hope of ever being
a morning personality or PD. Today I am the morning
co-host and PD. God is Awesome!
2. What is the most fulfilling aspect to you
personally about being a part of Christian radio?
God is using the talent
and abilities that He blessed me with to impact lives.
3. How has God used you in your role at WFRN?
Sometimes I can’t help
but to think that God has used WFRN (or radio in
general) to impact my life. When I came back to WFRN I
told a friend it’s not that radio needs me, but I need
radio. I have loved broadcasting all my life. And it
sure beats working for a living. I am so thankful for
God allowing me to work in Christian Radio. I pray
that my love for Him comes across on the air.
4. What is the criteria that determines if a song
receives airplay on your station?
Vertical lyrics. Also,
a song that tells a story (i.e. Forgiveness – Jim
Witter) is a big hit with our audience. But it’s not
so much musical styling as it is lyrical content.
5. What kind of promotions work best for your station?
Again, our listeners
like stories. Any contest where they can respond and
tell a story, such as sharing about their mother for a
mother’s day contest. Instead of a prize for the best
story, we just pick a winner at random, but share as
many comments on the air as possible. We use our
website to help gather the stories. Our listeners
just like to share and encourage each other. We had
one listener turn down the prize, they just wanted to
6. How do you think Christian Record labels can better
serve Christian radio?
We do not report to R&R
or CRW, so I believe we are low priority with the
labels when it comes to servicing. But, we have three
full power stations and five repeaters. We cover 27
counties in Northern Indiana and
Southern Michigan. We have a combined cume of nearly
150k, and there are many bookstores that sell
Christian music and even more Wal-Marts within our
listening area. We want good music, and in return we
will help the labels sell some cds. I wish
“Non-Reporting” stations could be serviced better, but
I certainly understand the system. TM Century is my
new hero because of the disc they release with
singles. That really helps.
7. In your opinion what are the biggest obstacles
facing Christian radio today?
Remember the ad campaign
from a few years ago? It’s not your daddy’s
Oldsmobile. That was an attempt by Olds to reinvent
themselves to a younger generation. Although there
are many great stations that are doing a wonderful
job, overall Christian radio still needs help with
image to the general public and let them know we
aren’t your Daddy’s (or Grand Daddy’s) Christian
Radio. We are not the Church lady playing the organ
with a tele-evangelist preaching. We are real radio
for real people.
8. What do you believe is the primary role of the
Christian radio air personality today?
music is better than ever. Station imaging is great.
We use Rick McConnell for our imaging
and he consistently gives us stuff that hits it home.
So what I am saying, is the personality is part of
the big picture, the station should have elements that
minister and points the listener directly to the Lord.
The personality is a friend the listener can spend
time with. A friend that will point things out and
share how a song or current event is affecting them.
I think the best thing for a radio personality is to
not sound like a radio personality, but a friend.
9. What (if any) other Christian radio stations do you
consider as innovators today?
I think all the FISH
stations and K-Love are doing a great job doing radio
for seekers and bringing listeners to the format that
might not listen to Christian Radio. WCSG in
Grand Rapids is doing a great job. They are
taking an inspirational format and making it alive and
fun to listen to.
10. Where do you see Christian radio headed to in 5
There will always be a
need for local radio, regardless of XM. In order to
stay competitive Christian stations will need to stay
locally focused. I have seen tremendous growth with
CHR the past few years. In five years, CHR may be the
most popular Christian format (as far as number of