How did you wind up in your current position at
I received a phone call on May 11 from
a representative of Pilgrim Communications. They
asked me to talk with them that afternoon about being
involved in a format switch of the current WPZZ FM. I
had been recommended by a friend for the position of
PD. The initial meeting went well, and the
following Friday morning I had breakfast with
Pilgrim's owner, Dr. Eugene Hood. We discovered that
our visions for the new station were very similar, so
that afternoon I started as the program director for
what would become the new WIJY FM.
2. What is the most fulfilling aspect to you
personally about being a part of Christian radio?
Using my gifts to glorify God, edify the body, and
promote Christian businesses.
3. How has God used you in your role at WIJY?
The Lord has used me to help keep a commercial CCM
station in central Indiana.
4. What is the criteria that determines if a
song receives airplay on your
The song should clearly glorify the Lord or the
work the Lord is doing in His body. Our format is AC,
but we will add CHR songs if they fit. I also ask
myself, "Is this a song our listeners will want to
hear now and later?" (And it never hurts to run it by
my wife - she's more of our target demo than I am.)
5. What kind of promotions work best for your
We want be known as the station with more music and
more free stuff. Anything involving giveaways is
great, but we really want our listeners to work for
their prizes and have fun doing it.
6. How do you think Christian Record labels can
better serve Christian
Our motto to business clients is: "The answer is
Yes. What's the question?" It's our goal to serve
record labels by promoting their artists, I am still
not confident that every record label's goal is to
serve Christian radio stations. Sometimes they give
you the feeling that you owe them something. My best
experience thus far has been with Sparrow. They are a
true partner in the industry.
7. In your opinion what are the biggest
obstacles facing Christian radio
Christian radio has established itself as a
formidable niche format. The music, imaging, and
personalities are more professional across the board
than ever before. However, I still feel that we lose
more listeners to secular radio than vice versa. Our
challenge is to rattle secular radio's stronghold
first, by holding our audience, and second, by
8. What do you believe is the primary role of
the Christian radio air personality today?
The responsibility is to keep listeners from
flipping the moment a song is over. We can do that by
encouraging and/or challenging them with the Word,
informing them about the artists they love, and
involving them in contests, polls, and simple
conversation. In a nutshell, make the listeners feel
9. What (if any) other Christian radio stations
do you consider as innovators today?
Any station that involves local Christian
businesses through advertising or underwriting. Too
many Christian businesses that want to reach listeners
and that listeners want to hear about are left out of
the mix. Walking the fine lines between ministry and
business, spots per hour and music per hour
is a challenge. The stations that have found the
balance are in the end the most effective in their
10. Where do you see Christian radio headed in 5
With the recent influx of worship albums by top
Christian artists, I'm seeing a move away from the
attempt to create more crossover hits. Instead, we're
ministering directly to Christian radio listeners. I
think the standout Christian radio stations will
continue to draw more listeners because of a totally
different message and attitude based on our new life
in Christ - rather than acquiring listeners because we
sound like a positive secular station.