1. Tell us about
your market and how it is unique?
Houston is the
fourth-largest city in the US, and has
an Hispanic majority.
There are many needs to meet here, including the fact
that it’s the number one city in America for teen
pregnancy. But our churches are uniquely united in
brotherhood and fellowship.
2. What is the
most fulfilling aspect to you personally about
I love the fact that I can
talk about the love of Jesus, great and powerful
music, and my personal life in a setting in which
thousands can be ministered. Plus, radio equipment
still excites me after all these years.
3. Here is your
chance to testify on behalf of your station...How
has God used KSBJ?
We are listener-supported
and VERY careful not to sound commercialized. After
working in commercial radio for so many years, this is
a refreshing change. And our listeners continuously
tell us how much they appreciate it. All that sets
the stage for us to minister in many ways, like taking
prayer requests from listeners, and through many
promotions that meet the needs of a myriad of entities
(Crisis Pregnancy Centers, Regional Blood Centers,
HIV/AIDS patients, single moms and other family
issues, the poor, students and their schools, job
banks, youth conferences, adoption agencies and many
more). Plus, God uses our concerts and brownbags to
reach thousands more.
4. What is the
criteria that determines if
a song receives airplay on your station?
A song must pass through a
few “filters” . It must
come from a singer or group who is known as a
Christian artist, and whose lifestyle reflects
Christianity. The lyrics must be contemporary and
expound a compelling Christian message, and be
understandable to the adult audience. The track must
meet contemporary standards for quality and Adult
Contemporary Christian radio airplay.
5. What kind of
promotions work best for your station?
Concerts are the biggest,
but we also get a tremendous response to our annual
blood drive and the Giving Tree around Christmas time.
6. How do you
think Christian Record labels can better serve
Treat all stations – large
and small – as equals. Every station reaches
listeners/consumers, and just because ours reaches
thousands more than a small-market station shouldn’t
mean that they should be serviced with any less
enthusiasm and priority.
7. In your
opinion what are the biggest obstacles facing
Christian radio today?
We’ve come a long way, but
in many cases we may be our own biggest obstacles.
There are still too many Christian stations
who could thrive if they
put more resources into music research and
8. What do you
believe is the primary role of the Christian radio air
We owe our listeners much
more than the ritual spewing of station liners.
We need to go way beyond
announcing and communicating to connecting. Not every
jock break can be a home run, but a lot of jocks (me
included) need to up the percentage of patter that
zeros in on what really, really matters to our core
9. What (if any)
other Christian radio stations do you consider as
Bob Augsburg has done
amazing things with WAY-FM, and you can’t ignore the
success of major players like
Salem and its Fish