Spirit FM Network
Started at Spirit FM in the
Summer of 1992.
1. Tell us about
your market and how it is unique?
Spirit FM is a cluster,
or network, simulcasting over 6 full power stations
and 4 translators, with more of each to come.
Our current footprint is a good 5 or more hours
drive from corner to corner, covering Southern West
Virginia, through Southwest and Central Virginia,
well into North Carolina. Being local in that
coverage area is pretty unique!
2. What is the
most fulfilling aspect to you personally about
We have been on for 10
years this past July. I love meeting families who
have been listening since day one, meeting kids who
have grown up listening, hearing how the station has
made a difference. And meeting new families, with
new kids, listening. This has been very personally
3. How has God
used you in your role at Spirit FM?
I am not really
comfortable with that phrase. God lets me be here
to watch Him do a wonderful work. Seriously.
4. What is the
criteria that determines if a song receives airplay
on your station?
I have no idea.
5. What kind
of promotions work best for your station?
Consultant Mike McVey
said something several years ago, at the A/C seminar
in Atlanta, that has really stuck with me. I don't
remember anything else he said that day, but it was
something like: "You are the only format that knows
where 60 to 70% of your listeners are for at least 2
hours every week. I would find a way to use that."
Out of that was born
our VBS Express. We try to visit 100 Churches every
summer with a brief, memorable, high energy
program. We place branded, fun, take-home items in
the hands of 10,000 kids. It is a big undertaking,
but I am pretty sure that over the past 5 years my
staff has been in more churches, more towns, met
more local church leaders and volunteers than
possible any other way.
6. How do you
think Christian Record labels can better serve
I could have answered
that much better 15 years ago. I knew a lot more
then. The business of music and ministry is so
sophiticated and complicated now, I really don't
know. If I have to answer, I would say, provide us
with authentic, artists who love people and have
proven ministry, not just talent and performance
7. In your
opinion what are the biggest obstacles facing
Christian radio today?
Lack of vision. New
media choices. I recently drove a rental car from
Michigan to Virginia, about 12 hours, with
integrated XM satellite. I did not listen to local
radio for the entire trip, except when it lost
signal in the mountains of West Virginia. I said to
my staff, "If I was in local radio, I would be
concerned about this product... oh. wait..."
8. What do you
believe is the primary role of the Christian radio
air personality today?
Facilitate good radio.
Let people like you.
9. What (if
any) other Christian radio stations do you consider
as innovators today?
There area a bunch.
KSBJ, KLove, WCQR, WMSJ, WLAB -- a number come to
mind. I especially love the small and medium market
10. Where do
you see Christian radio in 5 years?
Great question. I ask
myself that almost everyday. In the big picture, I
see more consolidation, more networking, fewer small
players. Vision, talent and innovation will always
find a market.
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