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Radio Interview

                                     

Rich Hooper

Program Director

KCBI

Dallas

 

 

Rich's Career Capsule

I started my first radio job at KBWD/KOXE in Brownwood, Texas in 1988. From there I went to Ardmore, OK to help start a new format at a former oldies station. After taking a few years off for fulltime Ministry I started working at KCBI in 1993 working a part time weekend shift. I took a full time position with them later that year. In 1999 I moved to San Angelo, Texas to help manage one of KCBI's sister stations. I was there as the Program Director/Operations Manager until 2001 when I moved back to the Metroplex to take the APD position at KCBI. In 2002 I was moved into the Interim Station Manager/Program Director position when our former Station Manager/Program Director left.

 

1. Tell us about your market and how it is unique?

Dallas is very unique market in that there is a ton of competition. That challenge raises the bar and forces us to keep our standard of excellence high in order to reach as many listeners as we can and do it effectively. 

 

2. What is the most fulfilling aspect to you personally about Christian radio? 

The most fulfilling aspect of Christian radio to me is that we have the opportunity to proclaim the Good News to millions of people at one time. God so often uses a song or something that is said to reach someone right when they need it the most.

 

3. How do you personally keep the ministry in the business? 

One of the things that we do to keep the ministry in the foreground at KCBI is to make sure every song and every teacher is biblically sound. We also require that our announcers touch our listener spiritually at least every 20 minutes. That spiritual touchpoint could be with a thought about a song, a reflection back to a teaching that just aired or through a prayer for our military

 

4. What is the criteria that determines if a song receives airplay on your station? 

The first criteria for any song to be considered for airplay on KCBI is that the content and message have to be biblically sound. It also has to meet our high standards of quality in production and vocally. If this song was to be played next to 4Him, Mercy Me or Natalie Grant, would it match the quality of those songs or stand out as an inferior product.

 

5. What kind of promotions work best for your station? 

Our listeners respond best to promotions that allow them to get involved in ministry. For example, we have had huge response in collecting Valentines for Kids in long term care hospitals, Books and bibles for prisons and baby items for Crisis Pregnancy Centers just to name a few. 

 

6. How do you think Christian Record labels can better serve Christian radio? 

I think some of the record labels do a great job of serving Christian radio. The number one priority should be to establish and maintain the relationship between the two or the product will always suffer. 

 

7. In your opinion what are the biggest obstacles facing Christian radio today? 

Some of the biggest obstacles for Christian radio today are competition for the listener's attention and the need for support and resources. There is so much technology that is available to the listener just as easily accessible as terrestrial radio. I am just naive enough though to think that if we work hard at providing a relevant, encouraging and entertaining product that we can keep our position in the listener's mind. 

 

8. What do you believe is the primary role of the Christian radio air personality today? 

The primary role of the Christian radio air personality is to be a friend to the listener. We aren't their pastor, we aren't their parent, we are their friend sitting next to them encouraging them to stay strong in their relationship with God and to go deeper with Him.

 

9. What (if any) other Christian radio stations do you consider as innovators today? 

I think KSBJ and K-Love have done a phenomenal job at providing a stellar product without compromising on the opportunities for ministry to the listener. They are a great encouragement for all of us to not make ministry and excellent mutually exclusive.

 

10. Where do you see Christian radio in 5 years? 

I think Christian radio has a great future if we will stay focused on the listener's needs and commit to provide them with the most relevant product both spiritually and culturally. Find out what you do best and do it with all your might.

 

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