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Radio Interview

                                     

Dawn Hibbard

General Manager

KSGN

Riverside

 

 

Dawn's Career Capsule
Growing up I planned to work in television. As an elementary school student, I spent my summers at Universal Studios on the set of various television series and made for TV movies. The producer who was a friend of my fatherís Ö and fast became my mentor and friend. However, he passed away the year before I graduated from high school and my direction and purpose seemed lost for a time. I earned a bachelors degree in mass media communications and a masters in advertising. And after graduation, I went to work in politics. But after a couple years in those circles, coming back to KSGN where Iíd worked in college seemed like coming home. Iíve been here ever since wearing lots of different hats over the years.

Most days, I think I have the most incredible job in Southern California. When a song or word can save a life or change a life Ö itís amazing. And it makes getting out of bed worthwhile even when it means filling in on the morning show or waking up early for pledge drive!

1. Tell us about your market and how it is unique?

KSGN has an incredible footprint Ö the signal blankets San Bernardino and Riverside counties Ö and reaches fringes of Orange County (the beach cities) and Los Angeles County. Our 3000 watts are much like the little engine that could! Itís an area with huge opportunity and a location that challenges us to be very focused in the audience we serve Ö especially with a handful of other Christian stations in this area.

 

2. What is the most fulfilling aspect to you personally about Christian radio?

 

Probably sounds clichť Ö but, for me it truly is stories of changed lives. Godís so creative and itís awesome to see how He uses this signal for some of His work!

 

3. Here is your chance to testify on behalf of your station...How has God used KSGN?

Anytime we hear that the radio station has brought hope to someone discouraged or despairing we are so incredibly humbled. Just one example is a listener, now a friend, named Jim who was driving along a So Cal Freeway late one night with the intent of driving off the road to end his life. Heíd lost his job, his marriage, his family Ö and was blinded with severe depression. Somehow KSGN was on in his car and he remembers one song catching his attention and speaking to him, then the next, and the next. Three songs one after another that caused him to pull over the car (crying) and call a Christian help line. Jim is a wonderful human being who God is using today Ö a wonderful man and a precious friend.

 

4. What is the criteria that determines if a song receives airplay on your station?

JPMs. Just kidding. I first heard that term three summers ago and nearly fell out of my chair. Itís all about the message.  

 

5. What kind of promotions work best for your station?

Being relevant. Just like we work to program the radio station to reach our audience in every day life Ö promotions that work, do that same thing. It needs to connect and have some benefit to our target listenerís family. What do women want? : - ) In our case, what does 39 y/o wife and mom of two want? Itís pretty funny seeing our PD do the Mel Gibson thing with the panty hose and nail polish to figure it all out (just kidding).

 

6. How do you think Christian Record labels can better serve Christian radio?

More free stuff.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Push-pull technology. The more interest there is in customizing what we consume and the more gadgets / options there are to do that is a challenge to us. Our goal is to play what our listener likes and give her the information and encouragement she needs.

 

8. What do you believe is the primary role of the Christian radio air personality today?

To be a consistent friend.

 

9. What (if any) other Christian radio stations do you consider as innovators today?

Star 99 is our model Ö we wanna be the little dipper! We love you, Johnny! And, KSBJ is da bomb and Tim McDermott is brilliant!

 

10. Where do you see Christian radio in 5 years?

Music intensive, super localized and Ö yes, still on the FM dial! : - )

 

 

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