1. Tell us about your
market and how it is unique?
KSGN has an incredible
footprint Ö the signal blankets San Bernardino and
Riverside counties Ö and reaches fringes of Orange
County (the beach cities) and Los Angeles County. Our
3000 watts are much like the little engine that could!
Itís an area with huge opportunity and a location that
challenges us to be very focused in the audience we
serve Ö especially with a handful of other Christian
stations in this area.
2. What is the most fulfilling aspect to you
personally about Christian radio?
Probably sounds clichť Ö
but, for me it truly is stories of changed lives.
Godís so creative and itís awesome to see how He uses
this signal for some of His work!
3. Here is your chance to testify on behalf of your
station...How has God used KSGN?
Anytime we hear that the
radio station has brought hope to someone discouraged
or despairing we are so incredibly humbled. Just one
example is a listener, now a friend, named Jim who was
driving along a So Cal Freeway late one night with the
intent of driving off the road to end his life. Heíd
lost his job, his marriage, his family Ö and was
blinded with severe depression. Somehow KSGN was on in
his car and he remembers one song catching his
attention and speaking to him, then the next, and the
next. Three songs one after another that caused him to
pull over the car (crying) and call a Christian help
line. Jim is a wonderful human being who God is using
today Ö a wonderful man and a precious friend.
4. What is the criteria that determines if a song
receives airplay on your station?
JPMs. Just kidding. I
first heard that term three summers ago and nearly
fell out of my chair. Itís all about the message.
5. What kind of promotions work best for your station?
Being relevant. Just
like we work to program the radio station to reach our
audience in every day life Ö promotions that work, do
that same thing. It needs to connect and have some
benefit to our target listenerís family. What do women
want? : - ) In our case, what does 39 y/o wife and mom
of two want? Itís pretty funny seeing our PD do the
Mel Gibson thing with the panty hose and nail polish
to figure it all out (just kidding).
6. How do you think Christian Record labels can better
serve Christian radio?
More free stuff.
7. In your opinion what are the biggest obstacles
facing Christian radio today?
The more interest there is in customizing what we
consume and the more gadgets / options there are to do
that is a challenge to us. Our goal is to play what
our listener likes and give her the information and
encouragement she needs.
8. What do you believe is the primary role of the
Christian radio air personality today?
To be a consistent
9. What (if any) other Christian radio stations do you
consider as innovators today?
Star 99 is our model Ö
we wanna be the little dipper! We love you, Johnny!
And, KSBJ is da bomb and Tim McDermott is brilliant!
10. Where do you see Christian radio in 5 years?
Music intensive, super
localized and Ö yes, still on the FM dial! : - )