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Radio Interview

                                     

Frankie Morea

Program Director

WPER

Washington, DC

 

 

Frankie's Career Capsule
My radio career started in 1986 and the journey has taken me from Brooklyn NY to Texas, North Carolina and for the past 8 years to my favorite state of all Virginia!

 

1. Personally how do you keep the ministry in the ďbusinessĒ? 

Personally I donít see how you can separate it! If I am a Christian then it should be a part of who I am no matter where I am and this includes my ďbusinessĒ

 

2. Overall, how is Christian radio different today, from 5 years ago?

I canít think of an aspect where it isnít different today and for the better! Any format has its internal challenges but the sound of stations across the country has improved 100 fold. God has given us a message and a platform thatís really making a difference.

 

3. What do you think are the main characteristics of todayís Christian radio PD?

 I would have to say an effective PD must be above all a mentor and a motivator. If you care for and nurture the talents of your team everyone wins!

 

4. What criteria do you require for a song to be played on your station?

What is the brand expectation of the listener? Find out what they expect by listening to your station and 9 times out of 10 you will play the right songs. Then research to make sure you are hitting the bullís eye.

 

5. What kind of promotions work best for Christian radio?

Promotions with a purpose. Having a desirable prize is nice but what are we trying to say with our promotion? If you have no other reason besides itís a really cool prize most listeners wonít care

 

6. How do you think Christian Record labels can better serve Christian radio?

Listen to what a PD is saying about the individual brand of their radio stations not just the big dogs. Particularly if the station has a track record of good ratings or financial success. Certain songs/artist work everywhere but one size wonít fit all.  

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

For individual stations it is the unlimited choices that provide content very close to yours. With internet and other technologies slicing the pie we have to constantly ask why would your listener choose to stay with you?

 

8. What do you believe is the primary role of the Christian radio air personality?

Being a real person living a real life and helping your listener live theirs

 

9. What (if any) Christian radio stations do you consider as innovators today?

God has really blessed us with so many talented innovators all with their own special gifts. Overall I believe itís been a team effort and the greatest innovator of all is Jesus Christ

 

10. Where do you see Christian radio in 5 years?

I know there are many challenges and changes before us but all and all I must say. The future is so bright I gotta wear shades!!

 

 

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