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Radio Interview

                                     

Dwayne Harrison

Program Director

WRCM

Charlotte

 


 

Dwayne's Career Capsule
I started in radio in college as an accounting major.  Anderson University in Indiana had obtained a license for a Class A FM and needed students to cover airshifts.  If being a broadcasting major was a requirement to be on the air, I imagine I might be doing your taxes today rather than be in radio.  After graduating in 1992 (with a BA in Accounting and Management) I worked briefly at WARM 98 in Cincinnati.  WJIE in Louisville offered a full-time position in later that year.  In 1996, I helped start Pulse FM in South Bend.  Then in 1998, my wife got tired of the long winters and we moved south to Charlotte.  I’ve been at WRCM for over 10 years now, the last five as Program Director. 



1. Personally how do you keep the ministry in the “business”? 

The “business” gives you the ability to minister.  When you invest in the on-air product (people, facilities, etc.), more people can be reached for Christ.  I think it is possible to be excellent at both. 

 

2. Overall, how is Christian radio different today, from 5 years ago?

There’s a much tougher competition for airplay than five years ago.  We’ve realized the value of playing fewer “great” songs, rather than more “good” songs.  It also is much more difficult to find quality on-air talent. 

 

3. What do you think are the main characteristics of today’s Christian radio PD?

Encourager, motivator, listener.  Oh, and being way too busy! 

 

4. What criteria do you require for a song to be played on your station?

It’s got to be a hit! 

 

5. What kind of promotions work best for Christian radio?

Those without hoops to be jumped through.  If my staff has a hard time keeping it straight, how in the world can we expect our target listener to figure it out?  Keep it simple, and always about her and what she cares about.

 

6. How do you think Christian Record labels can better serve Christian radio?

The representatives I talk to on a regular basis do a great job of asking me how they can help.  The answer varies from time to time, but I found them very receptive to big ideas. 

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

I think they are the same as any other entertainment medium:  breaking through the clutter.  That’s why it’s so important to keep it simple and always about her.  There are a thousand other things going on in her life, can I offer some encouragement in the few moments she has to share with me? 

 

8. What do you believe is the primary role of the Christian radio air personality?

Always reminding her that we’re all in this together.  The journey of faith, managing the family budget, finding time to do what needs to be done.  And, ultimately, enjoying the trip. 

 

9. What (if any) Christian radio stations do you consider as innovators today?

Can I mention our consultant, the very innovative John Frost?  Whenever I get very “left-brained” thinking about how to approach something, John’s skill at zeroing in on the target listener helps me greatly.  We often call it “stating the obvious,” but we all need someone to do that for us sometimes. 

 

10. Where do you see Christian radio in 5 years?

Hopefully being a vital part of listeners’ lives.  Involved in the communities we serve, and helping to lead many to Christ.    

 

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