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Radio Interview

Don Burns

Program Director

KXGM

Cedar Rapids
 

To contact Don click here
 

 

Don's Career Capsule
I started in radio when I was a Senior in high school in 1982.  Stops in Dallas/Ft. Worth at KPLX/KISS106/KLTY, Beaumont, Houston (Morningstar/Salem Music Network), Nashville (twice), St. Louis (twice), San Antonio, San Angelo, Little Rock, and now Cedar Rapids.  If I had bought a moving truck - would have saved me a lot of money over the years.



1.
Recently you landed at KXGM as PD how did that come about?

A friend in the business (Kevin Robinson) was consulting this station.  He knew they needed a PD, and I needed a job.  He put us together, and it seemed like a good fit.

 

2. What changes have you implemented at KXGM since your arrival?

We used to run the CHRSN network every shift but mornings.  Now we just carry the network for Total Axxess for evenings, and we are local the rest of the time.  Musically, just trying to make sure we're up-to-date, and focused on the demo with everything we do.

 

3. How is your coverage area a unique Christian market?

The Midwest, or at least this part of it, seems to be extremely family focused.  But, at the same time, a lot less “churched” than where I’ve lived in the past.

 

4. What criteria do you require for a song to be played on your station?

Strong lyrics, artist with integrity, and the style fits with what our listeners have said they like.

 

5. What kind of promotions work best for Christian radio?

Promotions that focus on our demographic and the things that are important to her - Faith, family, and fun!

 

6. How do you think Christian Record labels can better serve Christian radio?

I'm impressed with the promoters working with radio today - possibly the best group ever.  Better accessibility to the artists for interviews, promotions, and even concerts would be great.  But, I know they're working on that.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Our biggest obstacles are our signal - which we're working on.  And, enough people to get the job done.

 

8. What do you believe is the primary role of the Christian radio air personality?

To make a connection with the listener.  Be real, be encouraging, have fun!

 

9. What (if any) Christian radio stations do you consider as innovators today?

For the CHR format?  I’m still learning, but I look at The House, Shine FM, K-Life.

 

10. Where do you see Christian radio in 5 years?

Branching out and embracing the new technology that we need to reach everyone possible for the Kingdom.

 

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