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Radio Interview

                                     

Don Burns

Program Director

KKSP

Little Rock

 

 

Don's Career Capsule
I started in radio in Brownwood, Texas in high school in 1982.  Got into Christian radio at KLTY in 1985, and have worked in Beaumont, Houston (Morningstar Radio Network), Nashville (Salem Music Network and The Fish), St. Louis, San Antonio, San Angelo, and now Little Rock.

 

1. Personally how do you keep the ministry in the “business”? 

Fortunately, I just came from a radio station (JOY FM in St. Louis) that keeps ministry in the business as well as any station I had ever been associated with.  They came up with a great mission statement, and then everything they did on the air and in the community stayed true to that statement.  I learned to just stay focused on what you were called to do, and let God take care of the rest.

 

2. Overall, how is Christian radio different today, from 5 years ago?

Christian radio is so much better than it was 5 years ago.  More stations are willing to do what it takes to be successful in their market with promotions, focus groups, auditorium testing, on-line research, etc.  I think the competition from the technology available today has made us be a little bit more focused.  At least, I hope so.

 

3. What do you think are the main characteristics of today’s Christian radio PD?

You have to be creative, patient, focused, determined, open-minded, in touch with the demo, positive, work well with others, a good listener, a good communicator, and a good leader with a strong work ethic.  And, I’m sure I’m missing a few key characteristics.

 

4. What criteria do you require for a song to be played on your station?

The music style has got to fit, and the lyrics have got to be consistent with who we are.

 

5. What kind of promotions work best for Christian radio?

The ones that “promote” the radio station and make the community aware that we are here.  And, promotions that connect with our listeners and the issues they are concerned about.

 

6. How do you think Christian Record labels can better serve Christian radio? 

I think they are doing a fine job.  Record promoters are more accessible today than they ever have been, and thanks to digital delivery – songs are available to everyone in a timely fashion.  If there is one area I would like to see improved, it’s probably more access to the artists. 

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Competing with secular stations that have a much larger budget.  How many Christian stations have a television ad for the spring book?  Or, are giving away a car twice a year?  Or, giving away “a grand a day in the month of May”?

 

8. What do you believe is the primary role of the Christian radio air personality?

To keep the listener tuned to the station for another 15 minutes by being relatable, consistent, and a friend to the listener.  .

 

9. What (if any) Christian radio stations do you consider as innovators today?

KLTY – with everything they do.  On-air, promotions, website – they do it all well.  KCMS is also obviously doing something right.  The Fish’s, WPOZ, KLVV, etc

 

10. Where do you see Christian radio in 5 years?

Bigger, better, and reaching more people than we are today. 

 

 

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