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Radio Interview

                                     

Daryl Pierce

MD / PM Personality

WAKW

Cincinnati

 

 

Daryl's Career Capsule
I started out in 1986 at a Contemporary Christian station, WNZR, at Mount Vernon Nazarene College.  While I was a student, I worked part-time for a Top 40 station, WQIO in Mount Vernon Ohio,  and WTLT, a Contemporary Christian station out of Columbus, Ohio.  After I graduated, the college hired me on as Station Manager (1989-1991).  I did that for two years and then I heard about a new station going on the air in Cincinnati.  I pursued a job there and about three months before it went on the air, I was hired at WNLT (1991), to help get things ready.  After a year there, finances were an issue and the owner put it on an automated Christian Network.  I went to mainstream AC station WARM 98 (1991-1993) and worked part-time for two years. During this time I was hired at WAKW (1992-Present).  Once I was hired full-time at WAKW, I left WARM 98.
 


1. Personally how do you keep the ministry in the “business”? 

Not to sound all spiritual, but there are some verses that I try to live by which address this.

Colossians 3:23-24  (New International Version)

v23Whatever you do, work at it with all your heart, as working for the Lord, not for men, 24since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving. 

If I truly do this, I am giving my best.  I believe my best leads to strong business.

 

2. Overall, how is Christian radio different today, from 5 years ago?

The professionalism is much greater, the music, the talent. 

 

3. What do you think are the main characteristics of today’s Christian radio PD? 

To encourage talent to connect with listeners.  We do that by being real and delivering snippets of life in an interesting way.

 

4. What criteria do you require for a song to be played on your station? 

This is probably a "no-brainer", but it has to hit the target audience.  It needs to be a great song.  Trying to decipher between a good song and a great song is the challenge.  I will look at the charts, too, as a reference tool.  If it reaches the Top 5 and I'm not on it, I will accept not being perfect once again and try to add it soon. 

 

5. What kind of promotions work best for Christian radio? 

Those which are easy to understand, easy to do, and have a decent payoff. 

 

6. How do you think Christian Record labels can better serve Christian radio? 

It really is a two-way street.  We need to serve each other, which doesn't mean giving in and playing a song when labels are pushing me to, but we are in this together to ultimately provide opportunities for listeners to draw closer to God. 

 

7. In your opinion what are the biggest obstacles facing Christian radio today? 

The lack of finances which effects the awareness factor.  Another one is making sure the business side doesn't misguide our decisions.

 

8. What do you believe is the primary role of the Christian radio air personality? 

If we're doing it right, people see us as a friend.  One way to achieve that is by providing content that relates on an emotional level.

 

9. What (if any) Christian radio stations do you consider as innovators today? 

KSBJ, WPOZ, and KCMS. 

 

10. Where do you see Christian radio in 5 years? 

More stations will lose their "Christianese" sound while still delivering the Christian message by using relatable speech.  Stations that are doing that today will be some of the leaders in their markets, if they're not already.

 

 

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