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Radio Interview

Daniel Britt

 

Joy FM Operations Manager & morning show host of “The Morning JoyRide with Daniel, Candi, & Melody”

Sirius XM: Host & Producer, “Daniel Britt & Friends”

Winston Salem
 

To contact Daniel click here
 

Daniel's Career Capsule
Started at age 14 working for Toccoa Falls College Radio Network, followed by Salem Communications in management in Atlanta at age 21. Moved to NewLife FM in Atlanta before coming to Joy FM to manage 26 stations in 7 states. Have produced and hosted weekly “Daniel Britt & Friends” show for Sirius XM Satellite Radio since 2006.



1. How has the economic situation affected your stations? Any changes?

We’re having to evaluate every dollar spent even more than before, if that’s even possible! Replacing outgoing staff is not always an easy sell in these tough economical days. Most days, our heads look more like hat racks balancing many different jobs at once. However, the good news in all of this is that God is faithful and these times remind us exactly how our faith muscles are flexed during times of not being able to always “trace His hand,” as Spurgeon once said.

 

2. How has your morning show evolved or changed over the last few years?

We’ve been stretching ourselves, and our audience, to think outside the box when it comes to Christian radio. As Paul engaged the culture in Mars Hill, we too have to remain entertaining, engaging, and ever plugged-in to what our culture is talking about, even when it doesn’t appear to be sacred on the surface. I think most any topic can be used to start conversation about the Good News that we sometimes forget is so good.

 

3. What morning show topics seem to be hot right now?

This week in particular? Some listeners have called in to question the moon landing’s reality. Other fun topics have included the worst purchase you made in your lifetime, Churches making political statements from the pulpit, and, believe it or not, this topic: “How moral is it to share a drink in restaurants that offer free refills?”

No kidding. Hot topic!

 

4. What is the advantage of being simulcast on XM, as your show is? How did that come about?

Well honestly, it’s the other way around. I have a show that is produced for Sirius XM Satellite Radio. It’s a one-hour, weekly interview/documentary style program that highlights the best in Southern Gospel Music. The way it began was a bit interesting: following the death of beloved pianist Anthony Burger, my website had links to news stories around the world, including some commentary from me, on Burger’s passing. I am told that the producers and programmers for Sirius XM were searching the web for info on his death and found my site. Once they started looking around, they listened to interview audio I have posted online and liked what they heard. Needing more Southern Gospel content, they offered the time slot to me. That was in Sept of 2006 and it’s been a great journey for me. I look forward to the creativity and challenges that kind of show brings. As far as the simulcast aspect is concerned, aside from Sirius and XM, their agreements also broadcast it on Dish Network and DirecTV satellite services, and I’ve been able to gain clearance for Joy FM’s radio network to also carry it after the satellite run is complete. In addition, a missionary-radio network covering the country of Papua New Guinea also carries the show. The natives absolutely love western music, and Southern Gospel is definitely a favorite of theirs!

 

5. What kind of promotions work best for Christian morning shows?

For Christian morning shows, I would say most of the same promotions that work for any family-friendly radio show. Our show tries to involved the listeners on-air, either through game-show style promotions, or something that involved a direct interaction between listeners and artists. They love that…and even if they don’t win, we’re told it was a thrilling highlight just to have had the experience.

 

6. Do you use any show prep services… tell why or why not?

Yes. Our friend Jason Sharp has a service called Positive Prep. I’ve used Jason’s services since the late 90’s. It’s great for Christian Radio (Jason is a believer) and is very affordable. A rare gem!

 

7. What are the biggest obstacles facing Christian morning radio today?

Since you asked, at the beginning, I would have to say the economy. A lot of obstacles can come from lack of funding. It can be frustrating to have lost efficiency due to staff being stretched thin or having to work twice as hard for a trade-out instead of simply purchasing needs. But, these things help us learn and in the long run are great exercises for the future. What’s the old quote? If you want something done, give it to a busy person!

 

8. Do you think there will be more or less morning syndication in the future of Christian radio?

Boy, there’s a debate. I hate to keep talking about the economy, but if money is an issue, then my answer is yes. I think syndication is always going to be a more economical way of guaranteeing a quality sound, even for the smallest of markets. Are syndicated programs always local-friendly? No. But they are cost-effective and I think that drives the decisions more often than not.

 

9. What (if any) Christian radio morning shows do you consider as innovators today?

I would have to say that Kevin & Taylor over at The Fish in Atlanta taught me a lot about being fresh, relevant, and mindful of your real (not perceived) audience…and still produce a great show.

 

10. Where do you see Christian morning radio in 5 years?

 I hope it will embrace the idea that quality and fun doesn’t have to suffer simply because our message is different than our secular counterpart. Christians need to be entertained, too. You can do and say most of the same things, but as long as our message ultimately points to God’s grace, it will serve its purpose. We find our hope in things outside of perversion and addictions. I hope it will continue to make listeners a priority, even on days when there are fourteen billion other to-do’s on our lists! The show must go on. People are dying to be reminded that the Good News is really that good … and to hear the laughter of the redeemed!


 

 

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