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Radio Interview

                                     

Daniel Britt

OM/Mornings

Joy FM

Winston Salem, NC

 

 

Daniel's Career Capsule
Started at age 14 in Warner Robins, GA. Worked for WCOP  Radio, WMAZ-TV, Toccoa Falls College Radio Network (WRAF), Salem Communications in Atlanta (The Fish, WNIV, and WGKA), NewLife FM in Atlanta, and now weekly show host on XM Satellite Radio (Daniel Britt & Friends heard three times a week on enLighten 34; also heard in Papua New Guinea via shortwave and FM translators covering that country) and Operations Manager and Morning Show Host for Joy FM’s network of 21 stations in 7 states. (The Morning Show is: The Morning JoyRide with Daniel, Candi, & Melody). Web resume available at: www.danielbritt.com

 

1. Personally how do you keep the ministry in the “business”? 

Gospel Music is all about ministry – especially in the message. Because our  music in unashamed in delivering a strong message, the on-air talk will often seek to bring people into the message through entertaining discussion and information that will compete with any secular counterpart. Our ministry will often flow into our “outside” opportunities – like reaching Neighborhoods and Nations with the Gospel through various ministry projects, remotes, and one-on-one opportunities. Joy FM also has a Ministry Action Team, which meets once a week in several of our affiliate cities, to call listeners with the goal of praying for their needs and being an encouragement. It’s important to keep a balance of both business and ministry.

 

2. Overall, how is Christian radio different today, from 5 years ago?

Radio is having to work harder it seems to maintain a strong listener base. Depending on the demographics, there may be more competition for traditional radio. That is probably the main difference I’ve noticed.

 

3. What do you think are the main characteristics of a Christian radio Promotion Dir?

Promotions involve several areas: on-air promotions (like contests), public relations (getting the word out to build up your station’s image), planning remotes and station events (to get out and meet your listeners), and keeping promotional products and materials on hand to further your station’s brand.

 

4. What criteria do you require for a promotion to air on your station?

Is it fun? Is it relevant? Does it fit?

 

5. What kind of promotions work best for Christian radio?

Obviously, family-friendly. Aside from remaining non-offensive, I strongly believe that a good, clean, secular promotion will work on Christian radio. While we should support our brethren, I also believe that Christians do “secular stuff” just like the rest of society.

 

6. How do you think Christian Record labels can better serve Christian radio?

Well… this may be hard, but SPEND MONEY ON US! Seriously, a lot of Christian radio stations do not have large budgets. If Record Companies can use some of their marketing and promotional budgets to help radio, by offering big ticket giveaways or big-named incentives, it would help Christian radio have that “pizzazz” that will attract more of a mainstream audience. In the end, it becomes a bigger audience to hear the Gospel.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Lack of creativity and forgetting that we’re here for the world to see a difference. We should be attractive and marketable while at the same time pointing to the God who gave us the freedom to live in Grace.

 

8. What do you believe is the primary role of the Christian radio air personality?

Remain Real. Remain Relevant. Remain Riveting. (I worked hard on the R’s!)
Gone are the days of just being the announcer in the white ivory tower. Be reachable to the audience; let them see into your life; expose your weaknesses and don’t fake it. Such authenticity will attract the world to our doorstep like none other.

 

9. What (if any) Christian radio stations do you consider as innovators today?

Joy FM, of course! Also: The Fish in Atlanta, KLOVE, KLTY in Dallas, KTIS in St Paul, and Star in New York. These are just a few that pop into my mind.

 

10. Where do you see Christian radio in 5 years?

 Serving God with even more creativity, passion, and yes… pizzazz! I hope we’re still pointing a lost world to a Savior that came not to enforce rules and condemnation, but to offer freedom and real living one has never before experienced.

 

 

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