I'm in broadcasting purely as an act of God, literally.He's
opened every single door for me to be in radio -- I started as a
TV studio camera operator in summer of 1981 (while still a
college student (Performing Arts Major / Classical Guitar - and
McBurger flinger); got my 3rd class radio operator's license in
Nov. of '82. Christian Family Radio signed on the air 24 years
ago (1986) this past April -- I will celebrate my 24th
anniversary with Christian Family Radio this August. It's the
most fun I've had on a regular basis since kindergarten, and
they pay me to play music!!!
How has Christian Family
Radio evolved over the last few years?
We're growing- getting tighter
musically aka staying with good, positive new Christian music
that encourages our listeners, and still keeping some of the
best of the older music. We're growing new listeners online
(besides our website, and email blasts, through our facebook
page) as well throughout our broadcast coverage area.
2. Has Christian Family Radio
made any changes due to economic situation, been affected in any
Well, yes; we're tightening up our
budget, of course, like everyone should, trying to avoid
needless wastes, saving money for more efficient changeovers
(using CF bulbs, waiting for more efficient LED lights) – doing
what we've always done, being good stewards of the resources God
blesses us with...
3. How does Christian Family
Radio connect locally with markets?
With local events, we plug into the
Chamber of commerce / visitors bureaus, local churches with our
Community Events pages, and “Youth Group Spotlights” on the rock
show - scheduling youth groups to come in and guest co host an
hour of the show, allowing them to talk about their youth group,
activities, and intro their favorite songs. We're also connected
with several denomination groups that host major concerts in our
area, and are partnering with the Bowling Green Hot Rods
Baseball Team for Faith & Family Nights. We co-partner with
“secular” media for events like emergency disaster relief or
school supplies back pack stuffing (and of course we're on
Facebook). We try to “be” at as many local events as we can,
wearing our t-shirts, and just saying Hi!
4. What criteria do you require
for a song to be played on your station?
Quality and accountability - Is the
music good? (quality production and musical values; does it fit
our format? that question especially for new and or local
artists.) Is it Christ honoring and encouraging to the listener
– we are CHRISTIAN Family Radio – not just positive and family
friendly... Does the artist's lifestyle match up with their
songs – do they practice what they preach? Even with all the
criteria met- there are SO MANY GREAT artists and we can't
always play all the songs...
5. What kind of promotions work
best for Christian radio?
Promotions that are fun and easy for
the listener to do, with value for them, as well as entertaining
the listener who doesn't get to physically be a part of the
event AND OF COURSE it should promote the station...
6. How do you think Christian
Record labels can better serve Christian radio?
Bringing the artists to the station
has been a great blessing. We get to meet them, and hear their
heart and passion for ministry; besides, an acoustic concert in
the front lobby is hysterical fun trying to get two or three
mics to cover two or more singers, a couple of guitars, bongos
or djembe' and it (sometimes) works very well on air. According
to the PD & the MD, one of the problems we've had lately is
over-processing the music to “TRY TO INCREASE THE PUNCH AND GET
THE ATTENTION OF THE LISTENER which eventually increases
listener fatigue. ( I grew up with and played vinyl back in the
day – and the processing is a bit different!!)
7. In your opinion what are the
biggest obstacles facing Christian radio today?
Keeping Jesus Christ in the
forefront of our attempts at being relevant - continuing to be
IN the world but not OF the world.- no compromise!The economy is
of course always a factor especially in non-comm, listener
supported stations. The costs of updating equipment and staying
live and local. So many different choices of media – ipods,
kindles, satellite radio, computer/TV/music services, radio has
to adapt just like it did so many years ago with the invention
8. What do you believe is the
primary role of the Christian radio air personality?
Pointing people to Jesus. To Connect
the listeners to Jesus Christ with the music, and to encourage
them to grow in their own faith, and then to go and share their
faith. Second, to be real - there are no guarantees to be happy
in all our situations/circumstances, but we have joy; we can and
should share it. Third, to have fun! and let your listeners have
fun with you.
9. What (if any) Christian radio
stations do you consider as innovators today?
(Is this a trick question? I listen
to MY station!!! DUH!!! LOL!) Seriously, I hope EVERY station is
trying to innovate and stay on the edge; if not ahead of the
curve, (and not lag behind secular stations). We've been
community minded, live and local since day one, so hopefully
We've been the innovators...One of our “neatest” things we do,
(that listeners tell us about as well) is that we pray on the
air as a part of each shift – we ask for prayer requests, praise
reports and then ask for the listeners to join us as we pray.
10. Where do you see Christian
radio in 5 years?
Heh Heh hehhhhh... I see it right on
the dial at 90.7 FM, 50-60 miles around Bowling Green, KY, and
at 91.7FM in Owensboro KY and world wide at
christianfamilyradio.com and if technology gets more cost- &
user- friendly, at 90.7 A, B, C & D on the “digital“ dial with
more music (70s & 80s - CCM maybe!?!?) and programming to reach
the WHOLE listening family.