The Christian Radio Homepage

 

 

Radio Interview

                                     

Corry Reynolds

Program Director

KAIM

Honolulu

 

 

Corry's Career Capsule
I went to broadcasting school in Hollywood, California (born and raised LA girl) with the intention of doing nothing but voice-overs. I really wanted to be a disc jockey, but the thought of being live scared me. After many moves as a military wife and mother of two, I found myself wanting more of that radio fix, so I got my first radio job board op’ing a “lite” format in Hilton Head, South Carolina, which is a strange place to start because it’s a huge resort and golf town. Fortunately the signal was small enough that not even my family could laugh at my once an hour live weather forecast-which I always messed up. From there I went on to WOCW/Oldies-Beaufort, SC. Marine Corps Marketing in Okinawa, Japan making radio commercials for the Marine’s and doing a classic rock show on military radio. Back to the states and WYCL/Oldies-Pensacola, Florida. KQSN/Hot AC-Yakima, Washington. KBSG/Oldies-Seattle. KXLY/AC-Spokane, WA. KFIS/CC-Portland, Oregon, back to KBSG in Seattle Then 100.7 The Wolf in Seattle and now at KAIM/CC-Honolulu, Hawaii. I have done everything from overnights to PD and pretty much every job one can have in radio, except promotions and sales. Good thing, those are probably radio’s two hardest jobs. My favorite job in radio has always been morning’s, except the getting up early part. I’ve been fortunate to achieve some VO success and love to write and produce spots and features.

 

1. Personally how do you keep the ministry in the “business”? 

The music is the ministry because the music does the ministering. I also believe that a positive, encouraging presentation on-air speaks volumes to the lost, hurting and saints in need of blessing that opens doors beyond what we can imagine.

 

2. Overall, how is Christian radio different today, from 5 years ago?

The music has only gotten better, not to mention deeper. When I was at the Fish in Portland, just about five years ago, there seemed to be more of a pop and worship feel to what we were playing. One of my favorites is Sunshine and Joy by Lisa Bevill. That is one feel good song and though it speaks to God’s blessings, the music now is more reflective and relevant to our times. Does Anybody Hear Her with Casting Crowns comes to mind. Imaging has taken a great leap forward and the jocks seem fine tuned making for enjoyable listening.

 

4. What criteria do you require for a song to be played on your station?

Research! However, in Hawaii our music tests differ somewhat from the mainland and I’m still learning the “Hawaii sound” as I’ve heard it put. Our MD Kim Harper is really good at identifying the “Hawaii sound.” We’re always on the lookout for local worship and contemporary music that fits the station and we watch what’s happening nationwide as well. But we love the ukuleles!

 

5. What kind of promotions work best for Christian radio?

Family friendly, targets women, simple, consistent, fun and borrowed! Ha, that is partly true, but if you keep in mind that one of our (we busy moms) biggest issues is time and you center promotions around that, you’re sure to invoke those emotions that really speak to our core audience.

 

6. How do you think Christian Record labels can better serve Christian radio?

Be open to the possibilities. Labels that look to developing new artists and subsequent marketing, keeps us all in the game.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Truly, I can say it’s the spiritual battles that ensue within Christian radio. It’s a shame that at times it seems more prevalent than in secular radio. Personnel problems can implode and the station will eat itself from within if we are not careful. This is not a popular thing to say, but prayer, a humbling before our Maker and remembering what we’re there for should overcome those unnecessary, but forgivable, squabbles.

 

8. What do you believe is the primary role of the Christian radio air personality?

Compliment the music, period! This does not relegate talent to the role of liner jock, just the opposite. We already know the music is phenomenal, it’s now our job to convey that everything about “this station” is also phenomenal. When we’re in the air chair we are never having a bad day because the listeners are counting on us. I would also say relate without preaching.

 

9. What (if any) Christian radio stations do you consider as innovators today?

KCMS, Spirit 105.3 in Seattle and KLTY in Dallas for their consistency. If innovation is “what is old is new again,” they definitely have the winning formula.

 

10. Where do you see Christian radio in 5 years?

I was away for five years and came back to a new kind of Christian radio. I believe we’ll see a reckoning between the blatantly faithful and the “let the music do the preaching” idea of programming. A nice meeting of the minds on this would be wonderful as I believe they both have a place. And the PPM’s will begin to tell their story.

       

 

 

 

Previous Interviews


 

 

© Copyright HisAIr.Net