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Radio Interview

                                     

Chris Crain

Assistant PD

WJIE

Louisville

 

 

Chris's Career Capsule
First job in radio: 1992, WETB-AM, Johnson City, Tennessee. Southern Gospel Station.  
1993-WUSJ-FM (now WAEZ-FM) Johnson City, Tennessee. Country Station, switched to AC. 1997-Present WJIE-FM Louisville. Christian AC.

 

1. Tell us about your market and how it is unique?

Louisville is a market that apparently loves Christian radio as there are many stations here. At one point there were eleven stations here, including AC, Gospel, talk, etc. And we have some CHR’s that bleed into the market as well.

 

2. What is the most fulfilling aspect to you personally about Christian radio?

Anytime I believe I have truly served or helped our listeners-or when they have used the station to help others (Compassion International sponsorship drives, Tsunami relief, etc).

 

3. How do you personally keep the ministry in the business?

Regarding promotions and music (the areas I deal with), I don’t see a difference in ministry and business.

 

4. What is the criteria that determines if a song receives airplay on your station?

We do various research (online, etc) and also keep an eye on what other stations that we respect are doing. Other times, of course, we add songs based on our initial impression (although that is rarer and rarer now-a-days.)

 

5. What kind of promotions work best for your station?

Most any of them involving interaction with our listeners. What I mean is, when we directly get input from listeners (emergency relief efforts, asking them to help us name a new station promo item). Concerts have been doing well lately too.

 

6. How do you think Christian Record labels can better serve Christian radio?

I think they do a fantastic job-no suggestions here, I would just encourage them to keep up the good work!

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

People in the industry who don’t take it seriously. I think there is still an element that views anything “Christian” as second rate, and therefore give a second rate effort.

 

8. What do you believe is the primary role of the Christian radio air personality today?

To serve and love the listener. It shouldn’t be any different than our role in “real life”.

 

9. What (if any) other Christian radio stations do you consider as innovators today?

WRCM (Charlotte), KSBJ (Houston), KXOJ (Tulsa). Each one of them has parts of their ministry I would love to see WJIE imitate.   

 

10. Where do you see Christian radio in 5 years?

Bigger-as in more listeners-than ever. Better? I’m not sure. I hope it is!

 

 

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