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Chris Staley

VP Programming & Administration

SOS Radio

Las Vegas

 

 

Chris's Career Capsule
Started at SOS Radio to earn the money to buy her first car. She's since bought several cars, and has been at SOS for a very long time.

 

1. Personally how do you keep the ministry in the “business”? 

We look for ways to be a connection for our listeners to get involved with those who need help in our communities and around the world. From participating in local events to help the homeless to building houses, medical clinics or sponsoring children in other countries.

 

2. Overall, how is Christian radio different today, from 5 years ago?

More Christian stations are practicing great radio principles all the time, so quality programming isn't the rare exception it's been in the past. There's a greater challenge than ever for local stations to find the talented people it takes to make great radio happen, and for local station owners to hold onto the opportunity to be an important part of their community, rather than giving up and selling out.

 

3. What do you think are the main characteristics of today’s Christian radio PD?

An educated programming philosophy that includes skills in understanding the demo, and an honest connection with the people you work with in a way that excites them to work for the common goals of the station. Energized by multi-tasking. Oh...and lots of passion to fuel the long hours required.

 

4. What criteria do you require for a song to be played on your station?

It's gotta sound great, and the lyrics have to provide some kind of value to our target listener's walk with God. Great songs that reflect an honest aspect of a relationship with Christ are a natural way to share Truth with those who haven't yet met Him.

 

5. What kind of promotions work best for Christian radio?

Promotions that create excitement around something that's relatable to the lifestyle of the demo. As believers, we've been given much, and promotions that have something to do with giving back continue to resonate with our listeners.

 

6. How do you think Christian Record labels can better serve Christian radio?

No complaints here!

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

The need for more people with passionate enthusiasm to do great radio that has significance for God's Kingdom. That, and what may happen with re-regulation of the industry in the next 4 (8?!?) years...

 

8. What do you believe is the primary role of the Christian radio air personality?

Since every station isn't trying to achieve the same goals, my answer would be to really know what things are important to the station you're at, or better yet, are thinking of working with, and being honest with yourself about your interest and ability to fit that stationality. The "wrong fit" just causes frustration to the listener, the air personality and the PD. Of course, there are the obvious answers common to most any station, such as the ability to be a friend and truly care about the listener.

 

9. What (if any) Christian radio stations do you consider as innovators today?

I'm always impressed with what KTSY in Boise, ID is able to do with such a small staff. Of course, KSBJ is at the front of the pack, and WPOZ in Orlando is doing a great job... I know there are lots of stations scattered across the country who are doing great things I just haven't heard about.

 

10. Where do you see Christian radio in 5 years?

News from the legal side sounds like radio may be in for a huge increase in regulatory demands that will require significant investment in personnel. Christian radio stations that already face regular challenges  meeting the financial demands of operation now may find the stretch too much. Then there's the whole area of our freedom to present biblical Christianity in a political climate that could be less tolerant than ever toward The Message we exist to share...

 

 

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