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Radio Interview

                                     

Chris Scotland

MD/Afternoons

WRBS

Baltimore

 

 

Chris's Career Capsule
It all started a long time ago in aÖ.o wrong story.  I actually got my start in Christian radio in Houston where I won a contest and from that contest I got an on-air gig.  From there I moved to a morning show in Maine and now our family finds us at WRBS-FM in Baltimore where Iíve recently taken on doing the music at the station in addition to doing a fun Afternoon show.  Itís a new challenge and a wonderful opportunity for me to learn more about Christian radio. The one thing Iíve always wanted is to know as much as I can about where Iím working so that I can take over the world! Truly though itís a blessing to be used by God to touch lives. 

 

1. Personally how do you keep the ministry in the ďbusinessĒ? 

By trying to make sure that Iíve read the WORD at work or prayed or have done something to focus on Him.  I try to keep reminders of who He is and what Heís done for me to make sure that before I can make a decision I look to Him.  Itís what works for me.  I also spend a lot of time listening to the music we play.  

 

2. Overall, how is Christian radio different today, from 5 years ago?

Honestly I am not quite, exactly sure.  Not being in the ďbizĒ that long I donít think I am qualified to speak to the past, but I can say that I think itís great today and we must be doing something right. 

 

3. What do you think are the main characteristics of todayís Christian radio PD? 

To be able to juggle, tame the lions and put on the clown suit.  So often the PD is the fall guy when things are going wrong and gets no credit for the good things. For them to be able to succeed you need to be able to juggle the talent, the listeners, the programs, the promotions, and the many personalities on a daily basis.  You have to tame the lions by sometimes cracking the whip and sticking by your guns.  Sometimes though they need to know how to relax and have fun.  So often the PD will take everything, put it on his/her shoulders, and try to carry the weight of the world.  A good PD knows where his/her strengths are and who to bring in to help in his/her weaknesses.

 

4. What criteria do you require for a song to be played on your station?

1. Where is God?  2. Does it mean anything?... it always means SOMETHING. 3. Do I like it? ... just being honest! After that filter I take the songs to a music panel and discuss and then add songs from there.

 

5. What kind of promotions work best for Christian radio?

Volunteers and budget are huge. Having a lot of GOOD volunteers is key to any stations promotions.  With great volunteers you can possibly even do much more creative promotions than you might have previously thought. 

 

6. How do you think Christian Record labels can better serve Christian radio?

By continuing to help the artist/station relationship.  Providing good insight into why the artist wrote the song or why itís important and also by providing the pieces of the artists life that are interesting and that listeners would love to know about.  Easy to talk about a song or artist when you are informed.  

 

7. In your opinion what are the biggest obstacles facing Christian radio today? 

Thatís kind of a loaded question.  Iíve been blessed to work in some great places where we were allowed to be who we are in everyday life and truly just live on air.  I think we have to stop worrying about using too much ĎChristianeseí and be REAL!  I think listeners want to know they arenít the only ones who have to tell their husbands to stop scratching their backs with the dinner forks.

 

8. What do you believe is the primary role of the Christian radio air personality?

To show people the love of Christ.

 

9. What (if any) Christian radio stations do you consider as innovators today?

There are a lot of great Christian radio stations out there.  WRBS has a long history of a commitment to excellence and the gospel ministry thatís made us a leader among hybrid formatted stations. Weíre allowed and even encouraged as God leads to present Jesus Christ without apology to a world in desperate need.  

 

10. Where do you see Christian radio in 5 years? 

Like with anything that sticks around I hope we will continue to play great music that makes a difference in the lives of its listeners.  I also hope that weíll continue to provide great content Ėincluding concerts and out of station events.   I also see Christian radio changing the way we reach our listeners.  I donít know if itís through the internet, wifi, or HD, but I think weíll continue to change with technology and the needs of our listeners.  

 

 

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