his professional radio career as a part-time weekend talent at
WCQR in Johnson City, TN. From there, he went on to serve as
Production Director, Evenings, Assistant Program Director/Music
Director, Afternoons, and Program Director. In September of
2008, Chalmer was hired as the Program Director at 88.3 The
Wind, Springfield, MO. Chalmer is currently serving as interim
station manager for 88.3 The Wind.
1. How has KWND evolved
over the last few years?
Thanks to having a strong
foundation, and an incredible staff that helped put the tough
work in so that we would have a opportunity to build 88.3 The
Wind. I believe that 88.3 The Wind is no longer just a radio
station. I feel that 88.3 The Wind has become a point of
connection. An access point for people in the Ozarks to find
hope, encouragement, a place to 'rally the troops' to make the
community a better place to live, a better place for families,
and a place that God uses to meet people in their everyday lives
and transform them into God's extraordinary vision for them.
2. Has KWND made any
changes due to economic situation, been affected in any way?
I think the major thing that we
have seen is that we have had to become smarter with our
spending. Looking at the bottom line, and just being careful. To
be honest, 88.3 The Wind has not seen a misstep in support. We
just finished our Fall Sharathon - we met, and even exceeded our
goal, thanks to the generosity of our friends in the Ozarks and
3. How does KWND connect
locally with markets?
We are finding ways of just
getting out in front of our friends locally. We partner with
local ministries for almost everything under the sun. Walks,
5ks, Festivals, Film Festivals, mission projects, and offering
promotions that our listeners can experience, and talk with
their friends about.
4. What criteria do you
require for a song to be played on your station?
I wish there were some magic
formula for songs - that if they met this certain criteria, they
would be on the station - However, it is a combination of laser
focus on our target audience, lyrics that are genuine about God,
life, relationships, familiarity with an artist, testing,
trends, sounds, and even sometimes taking a risk on an artist.
It is a great puzzle that I enjoy putting together.
5. What kind of promotions
work best for Christian radio?
Some of the best promotions for
Christian radio are the ones that you can (1.) serve your
audience (2.) get them passionate enough about action of their
own behalf and on yours (3.) that calls them out of themselves
and meets a need of the community or a friend. It is an
experience like no other.
6. How do you think
Christian Record labels can better serve Christian radio?
To be honest, I am incredibly
grateful for my record company friends. They are patient with me
when I can't answer the phone (even during my tracking times.)
They ask about my family and tend to put me first. They are
always asking 'What can I do for you?' If that phrase continues
to make its way into my conversations, then, I am a happy
7. In your opinion what are
the biggest obstacles facing Christian radio today?
I think the biggest obstacles we
face are INDIFFERENCE (about faith, music, and life) and knowing
when and how to 'evolve' or move through the sea of trends to
find our target audience and best serve them in ways they want
to be met.
8. What do you believe is
the primary role of the Christian radio air personality?
The Primary role of a on-air
Personality is to be a great communicator of who they are - a
genuine person with faith, feelings, struggles, highs, lows - in
order to connect and develop a relationship with others.
9. What (if any) Christian
radio stations do you consider as innovators today?
I truly consider the staff at
KTIS great innovators and leaders in Christian radio - and
though I am a little biased, I feel that the Radio Training
Network of stations is really being creative, and being
proactive to serve others and opening doors to people's
10. Where do you see
Christian radio in 5 years?
I see Christian Radio being more
instrumental in telling others about the greatest story about
the God of the universe who loves them, sharing hope and love,
moving people to action in response to what God has done in
their life, and sharing story after story after story
transformed lives. I can't wait to see how God uses each and
every one of our stations in the coming years.