With the growth of our company our market is ever
changing. We started off with a small sized college
town that never heard Christian music. In the words
of an editor at a local paper "we finally have a
station that doesn't sound like a funeral." This was
their comment a few months after we turned on. We
have seen a dramatic change in the overall perception
of Christian music as a whole in our Valdosta market.
We held a 4.4 share in our latest book and in some
ways felt as if we didn't achieve what we set out
for. By numbers we fell short of top three 12+ but we
did change a lot of lives and teach people about
2. What is the most
fulfilling aspect to you personally about Christian
After working in
mainstream radio for over 4 years as a CHR night jock
I am humbled and honored to have the opportunity to be
a positive, fun influence on people. Thatís right,
not just Christians or our listeners, all people. I
feel as if it is my responsibility to reach out and
affect the entire market. Why only worry about P1's
when our P2's 3's and 4's are the ones we really need
to reach out to and influence. I am blessed to have
the opportunity to be a disciple.
3. Here is your chance to testify on behalf of your
station...How has God used WJYF?
I can speak here for
hours but the overall truth is that I have seen lives
saved. I know there are people who wouldn't listen to
Christian music on a day to day basis come crying to
me telling me how it has changed their entire family
life. That is all I need to see.....one life saved!
4. What advice could you give to a young person
starting out in Christian radio?
You have to be willing
to do anything. I know that sounds crazy, but it is
the truth. If you are asked to sit in a dunking booth
for 8 hours in the cold, do it. Not to be used but to
understand that the business is more than a mic and
some songs. Get your knees dirty and do some of the
grunt work at first. If you learn the basics it will
only be a matter of time until God will use you.
5. What are some advantages/disadvantages of being
We are actually a
commercial station and it is a blessing. We are able
to put together promotions that many Christian
stations couldn't even dream of. We have the
opportunity to reach out to all with out the
restrictions. Also from the business end our
commercials are more creative and reach a broader
6. How do you think Christian Record labels can
better serve Christian radio?
I have been amazed
with Christian Labels....no I am not just trying to be
nice. I have worked with mainstream labels and they
give you a lot of red tape to dance around just to
receive 5 cd's that are only helping their artist.
With the labels that I have worked with I have had no
problems. Just let them understand what you need and
what you are doing and they will do all that is
possible to work with you. We need them as much as
they need us.....thatís just the truth.
7. In your opinion what are the biggest obstacles
facing Christian radio today?
To try and stop
marketing AC Christian stations as CHR stations! To
most listeners they don't know the difference, but
letís really try to reach that target demo if we say
we are going to. We will have to make a decision here
soon, will we still say we are trying to reach the
youth but not take the chances to do so. I am not
calling anyone out by any means, just saying we all
know that there is more that can be done to reach out
to all demographics. If we don't take a chance we
could lose more brothers and sisters who are turned
off by church music.
when Shantee needs to be reached just as much and she
is listening to every mainstream station in the city?
8. What do you believe is the primary role of the
Christian radio air personality today?
You are a trend
setter, not with vanity but with hearts. We have to
be an outlet for those who feel as if they don't fit
in to the pop culture world because they have morals.
We can be just as aggressive and cutting edge as
Christians, why are we not the trend setter? Do you
believe God can do it?
9. What (if any) other Christian radio stations do
you consider as innovators today?
I wish I could comment
on this question a little more, but the truth is there
are not many stations with quality programming from an
aggressive CHR minded format. I like what SHINE.FM is
doing and I like the idea of WNAZ. Though the truth
is who is really taking the chances that need to be
taken. I am calling myself out on this on as well.
10. Where do you see Christian radio in 5 years?
I would have to get
back to you on this one....God still hasn't answered
me. Working at a Label, Owning a station, Top 10
Market Programmer I am really not to sure.