Bryan's Career
Capsule
1972-1994 mainstream Top40 and AC radio, Portland Oregon KPAM-FM
- 62KGW - KCNR-FM , 1994-1998 K-Love Network, Sacramento -
Afternoons/production, 1998-2001 KPAM-AM Portland-Program
Director, 2001 -2005 Air1 Network Program Director, 2005-06
KTSL- Spokane, Program Director, AM Drive, 2006 to Present 89.7
KSGN - San Bernardino-Riverside, Program Director, PM drive.
(As a teen I listened to both Dick Jenkins on KISN, and KPAM-FM,
and Alan Mason (aka: Mike Rivers) on 62 KGW, in Portland.
1. Recently you have undergone
heart bypass surgery and a are recovering at home, tell us about
this experience?
First, I had 3 new stents placed in
March (the first was placed in 2000) I expected to go back to
the Catheter lab and see if I needed new stents or if there was
a problem with the newest ones. It turns out, the recent stents
were failing and I had to do a quadruple bypass. I'm too
impatient to rest and do nothing... but in this case, after they
open your chest and sew in 4 arteries and veins you don't have
much choice. I am grateful to God for about the 3rd or 4th
chance to keep living. I have known for 10 years that I have a
hereditary issue with the arteries, the internal walls get
damaged and that attracts calcium and plaque. The surgeon says
my heart is "healthy and strong" and after recovery from surgery
I should be better than I have been in years. If we get these
"free radicals" in the arteries managed, I could have a lot less
problem in the future.
2. How has this time “off”
affected your perspective on life in general?
It has again reinforced the truth
that none of us know how many days we have on this earth and we
need to make the most of them. I remember more than one person
at Momentum saying, "I't would drive me crazy knowing I had
blockage and had to have surgery." I don't want to sound super
spiritual, but I have learned not to worry, and God tells us not
to worry about tomorrow. Sometime my response to people would
leave them thoughtful.. I said, "the only difference between me
and a lot of people is I know exactly what going on in my
arteries.... most will be surprised by a problem and only some
of those will survive."
3. How has this time off
affected your perspective on Christian Radio?
Well, I was in the hospital for 6
days before surgery. I had to get Plavix out of my system before
they would operate, it took that long. I was at first calling
Brandi and changing sweepers, and asking her to do other
stuff... ya, programming from the hospital bed. Loma Linda
Hospital has KSGN as a listening option on their TV system and I
switched from PD to a guy needing lifesaving surgery. To borrow
from a Charlie Peacock lyric. I was "A man in need of a savior".
A Savior/Comforter, a Savior/Healer. I was experiencing first
hand what our listeners have told us for years... The songs,
written to convey God's love were helping me through a very
serious time in my life. God, through the music was letting me
know He was in charge, he was comforting my fears and helping me
to he was there and in charge. Like a lot of people, my spirit
focused on one particular song which I call my "comfort" song.
Chris Tomlin's , "Our God" --- "Our God is healer, Awesome in
Power". Thanks for writing that Chris!
4. What advice do you have for
Christian Radio programmers in regards dealing to daily
pressures of “getting the job done”?
Even with as much pressure as we
have, You and your health are more important than the job. I
walk away from stuff that I prefer to have done now, all the
time. It's not easy but you have to do it. I have a family that
needs me and of course my health to consider.
5. What kind of promotions
work best for Christian radio?
We find that best ones are
promotions that involve the listener is some way, perhaps we can
motivate people to come with us to buils a play ground for a
school that needs it, or give coats to keep people warm (yes,
even in Southern California), or with on air giveaways, they get
to be interactive with the jock, I love the kind where we have
them share their stories and then we share CD's or concert
tickets with them.
6. How do you think Christian
Record labels can better serve Christian radio?
I think they are doing a pretty good
job as it is... I'm happy to see that more and more of them are
visiting the west coast with artists. My door is always open.
7. In your opinion what are
the biggest obstacles facing Christian radio today?
From what I see, it's not enough
personel, and that comes from low budgets and our economy. It's
funny, John Frost calls us the "cut and paste" station because
Brandi Lanai and I are the only live full time staff here.
8. What do you believe is the
primary role of the Christian radio air personality?
To make friends with the listeners
and always be relevant to what the listener's interests are. To
reflect their life, engage them and not talk at them , but with
them as if there we sitting across the console from you. I have
great people who do exactly that, and via voice tracks too!
9. What (if any) Christian
radio stations do you consider as innovators today?
I always like to keep in touch with
Scott Valentine at KCMS, and also Sarah Taylor for music
feedback. Z88 in Orlando is another favorite watch what Dean
O'Neal has been doing there for years. I'm also impressed with
the innovation coming out of KTIS- St. Paul-Minneapolis, under
Jason Sharp, and now I'm excited to see what my friend Keith
Stevens will do to continue to build a great radio station.
10. Where do you see Christian
radio in 5 years?
Despite what you hear.. still on the
air... but what will that look like? I don't know. More and more
content driven I hope, listening to the listeners is key, but
the way technology changes, I'm as curious as anyone on how we
will have to adapt over time, but adapt we must.
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