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Radio Interview

 

Brittany Whatley

Promotion Manager

KSBJ

Houston

To contact Britney click here

 

 

Brittany's "Beautiful History"
Brittany's radio career began in college when she started producing features for the University of Florida's radio station. She reported for the station and hosted one of their shows while in college. After college she helped out in any way she could at her hometown station in Jacksonville, FL, WCRJ 88.1 The Promise. Later she worked for WBOB AM1320 doing everything from Programming, Producing, and Hosting shows. Knowing that Christian Radio was where she was meant to be she moved to Houston, TX to work for KSBJ.



1. What does 2010 look like for KSBJ?

It looks packed! Our calendar is already full for the next 6 months. We will be participating in more community sports events like the Houston Marathon and MS150 bike ride. We will also be launching our new HD format which is really exciting.

 

2. What do you love most about KSBJ?

When I went to KSBJ I knew there was something different about it. KSBJ is ministry minded first which is so important to me. I view Christian radio as my calling and it's my vessel to go about ministry... KSBJ is my vessel. 

 

3. Has KSBJ made any changes due to economic situation, been affected in any way?

We have been really fortunate in this tough economy to still have much needed financial support from our listeners. When we were gearing up for our past Share-A-Thon and not knowing what to expect the over abundance giving blew my mind. All that to say, we have really focused on praying and helping people who have lost their jobs. We brought back KSBJ's Giving Tree this past Christmas to help people who were in need as well. I have learned God is bigger than this economy.

 

4. What do you think are the main characteristics of a Christian radio Promotion Director?

BUSY!!! HAHA, no I think the main characteristics are Christ loving, fun, passionate, super powers... 

From my position you have to be willing. Willing to go out in the community and represent the station, be confident in your station and get the word out there. Then you need to be creative and detail oriented. Also be a pretty good salesperson to get some great free things to give away!

 

5. What criteria do you require for a promotion to air on your station?

At KSBJ we have a few different requirements. The first and foremost is we ask "does this meet her where she is and meet her needs?" We try to switch our promotions up between fun, ministry focused, spiritual, concerts, etc.

 

6. What kind of promotions work best for Christian radio?

I haven't figured that out yet. Each time I think we have a great promotion we end up topping it later! 

 

7. What has been one of the best promotions you have been a part of?

I have to say our most recent one on February 1st called Heart for Haiti. We suspended our programming to help raise funds for 4 organizations (Living Water Int., World Vision, Compassion, and Samaritans Purse) that were on the grounds in Haiti. We set a goal for $50,000 total and by the end of the day we had raised over $350,000. God blew my mind. I guess that’s what makes them the best promotions… when you have expectations and they end up being better than you could have ever imagined.

 

8. In your opinion what are the biggest obstacles facing Christian radio today?

For me the biggest obstacle was getting in! After I went to college I was really eager to jump right in and do whatever I could to be a part of a Christian radio station. All I remember hearing was "you don't have enough experience" yet no one would allow me to get the experience. I really have a heart for young broadcasters in that they can be used in mighty ways and relate to an audience like never before! All they need is a chance. Passion over experience any day.

 

9. How important is social networking to Christian radio?

EXREMELY important! It allows you to go deeper with your listeners. We use it for so many things:  to encourage, ask questions, promotions, news, etc.

 

10. What (if any) Christian radio stations do you consider as innovators today?

WPOZ

WAY-FM

JOY-FM

Air1

KLOVE

 

 

 

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