Brittany's radio career began in college when she started
producing features for the University of Florida's radio
station. She reported for the station and hosted one of their
shows while in college. After college she helped out in any way
she could at her hometown station in Jacksonville, FL, WCRJ 88.1
The Promise. Later she worked for WBOB AM1320 doing everything
from Programming, Producing, and Hosting
shows. Knowing that Christian Radio was where she was meant to
be she moved to Houston, TX to work for KSBJ.
What does 2010 look like for KSBJ?
looks packed! Our calendar is already full for the next 6
months. We will be participating in more community sports events
like the Houston Marathon and MS150 bike ride. We will also be
launching our new HD format which is really exciting.
2. What do you love most about KSBJ?
When I went to KSBJ I knew there was something
different about it. KSBJ is ministry minded first which is so
important to me. I view Christian radio as my calling and it's
my vessel to go about ministry... KSBJ is my vessel.
3. Has KSBJ made any changes due to economic
situation, been affected in any way?
We have been really fortunate in this tough
economy to still have much needed financial support from our
listeners. When we were gearing up for our past Share-A-Thon and
not knowing what to expect the over abundance giving blew my
mind. All that to say, we have really focused on praying and
helping people who have lost their jobs. We brought back KSBJ's
Giving Tree this past Christmas to help people who were in need
as well. I have learned God is bigger than this economy.
What do you think are the main characteristics of a Christian
radio Promotion Director?
BUSY!!! HAHA, no I think the main characteristics
are Christ loving, fun, passionate, super powers...
From my position you have to be willing. Willing
to go out in the community and represent the station, be
confident in your station and get the word out there. Then you
need to be creative and detail oriented. Also be a pretty good
salesperson to get some great free things to give away!
5. What criteria do you require for a promotion
to air on your station?
At KSBJ we have a few different requirements. The
first and foremost is we ask "does this meet her where she is
and meet her needs?" We try to switch our promotions up between
fun, ministry focused, spiritual, concerts, etc.
6. What kind of promotions work best for
I haven't figured that out yet. Each time I think
we have a great promotion we end up topping it later!
7. What has been one of the best promotions you
have been a part of?
have to say our most recent one on February 1st
called Heart for Haiti. We suspended our programming to help
raise funds for 4 organizations (Living Water Int., World
Vision, Compassion, and Samaritans Purse) that were on the
grounds in Haiti. We set a goal for $50,000 total and by the end
of the day we had raised over $350,000. God blew my mind. I
guess that’s what makes them the best promotions… when you have
expectations and they end up being better than you could have
In your opinion what are the biggest obstacles facing Christian
For me the biggest obstacle was getting in! After
I went to college I was really eager to jump right in and do
whatever I could to be a part of a Christian radio station. All
I remember hearing was "you don't have enough experience" yet no
one would allow me to get the experience. I really have a heart
for young broadcasters in that they can be used in mighty ways
and relate to an audience like never before! All they need is a
chance. Passion over experience any day.
How important is social networking to Christian radio?
EXREMELY important! It allows you to go deeper with your
listeners. We use it for so many things: to encourage, ask
questions, promotions, news, etc.
10. What (if any) Christian radio stations do you
consider as innovators today?