her career in radio working in the research department at WLOL
in Minneapolis. Air shifts soon followed in the Twin Cities on
the Jersey Shore and Rockford, Illinois. After some time spent
with The Second City in Chicago she found herself doing on
camera traffic reports on Fox 5ís Good Day New York. With a move
to the west coast came stops KRON-TV and Middayís on San Joseís
Hot 97.7 and nights at KFRC which segued her into nights at
Young Country 93.3 in San Francisco (thank you Rick Torcaso).
She ran out of sunscreen and landed back on the east coast with
a brief stint at Rhythmic CHR KTU then late nights on New Yorkís
Jammin 105. Already a listener and supporter of WAWZ Beth wound
up on the debut air staff of STAR 99.1 and has held down
Middayís since 2003. Beth is also the author and publisher of
She Prep, a daily service for on-air talent. Sheís grateful for
the opportunity to serve God in an industry that she loves.
How has your show evolved or changed over the last few years?
need music with a focused splash of personality that does not
interfere yet relates immediately. In order to work within the
newer PPM guidelines Iíve tightened and brightened a few
benchmarks and Iím leaning more toward information that is
helpful and encouraging as opposed to Pop Culture items that
only have a limited audience.
2. How important is social networking to Christian Radio
networking is important to any personality and radio station,
both should use it to strategically compliment each other.
Choosing to be Ďanti-socialí means you will not only miss an
opportunity to connect, but youíre also staying stagnant in an
area that is growing. If itís touching our listener we should
have a piece of it. Which reminds me, I need to go clear some
Hippie Snowballs off my Facebook wall.
What show topics seem to be hot right now?
in with the gals on The View and youíll know what that days hot
topics are. It really depends
on what world your talking about; family, work, lifestyle,
sports, community it changes day to day. You also have to be
ready to allow the listener to choose the topic. Last week I did
one break about how a bag of pre-washed salad went bad before
itís expiration date, besides making me punt for another
dinnertime vegetable I mentioned the bacteria issue this product
had. My phones went crazy and stayed consistent for two hours
with people wanting to chime in about bagged salad and how the
puffy bag is more prone to bacteria or how they love a certain
blend or how itís cheaper to do it yourself and to use a paper
towel when saving lettuce....who knew they would be so
passionate about lettuce! Relationships, memories and any topic
where the listener can call in and become the expert or give
advice also evokes good phones.
4. What can Christian Radio do to develop young talent?
stick with them. Air checking should also be taken into the
studio. Itís one thing to sit down with talent and critique
them. Join them in the studio to see where their head
and attention is focused because they need to multi-task through
a variety of distractions. I know this may seem uncomfortable
but working on the fly could be just what the doctor ordered.
Stream them; donít wait for an air check (for some reason asking
a jock for an air check makes them over work it or get nervous).
Most jocks always think their next break could be better. Yes,
if they want to grow they need to do the work, but if we want to
help them we need to hold their hand and provide consistent
feedback and move them to the next level.
kind of promotions work best for Christian shows?
that serve, relate, engage and pull the listener closer to your
station. Give them something to talk about, step past caller
number nine and ďThe Book ClubĒ. Itís been a rough winter in my
area, Iíd be happy to win a jug windshield wash and have my car
detailed come Spring.
Do you use any show prep servicesÖ tell why or why not?
first the best form of show prep is COFFEE!
There is no
option when it comes to prepping a show.
I read every
magazine and newspaper I can get my hands on, Iíve a list of
favorite web sites and blogs that offer daily demo focused
information. At the end of the day I empty my pockets and there
are pieces of magazine articles Iíve ripped while sitting in a
waiting room or notes from something funny I saw at the grocery
store. I observe the life of others, plus Iím raising 2 kids;
another never ending source of content. Just open up the mic
and say ďIím teaching my daughter to driveĒ and you will get
flooded with calls.
Oh yea, and
I use my prep service
What are the biggest obstacles facing Christian air
We are the
music messenger, a similar function to a music minister at a
worship service. We tie together intent with the need to stay
relevant and compelling and we give away cool t-shirts. We are
serving and growing the body of Christ. Mark Hall said at a
recent Casting Crowns concert we need to ďto know him and make
I find that
many of our personality leaders like Lisa Williams, Brant
Hansen, Johnny Stone and Scott & Sam are well supported. I
believe all personalities must resist getting to comfortable.
8. Do you think there will be more or less syndication in the
future of Christian radio?
to stay local is obvious yet it still depends on the budget.
Unlike commercial radio we have the support of believers as
opposed to ad dollars. Yes there is still a need to be
competitive but I believe we are in a better situation. Should
an outlet choose syndication there are a few good solid shows to
9. What (if any) Christian radio shows do you consider as
with stations; KCSM, K-LOVE, SOS Radio, KSBJ, KTIS, Z88.3 and
KNVE are all pushing the envelope to serve our God.
Where do you see Christian radio in 5 years?
to a larger audience, to a world-wide based network as broadcast
becomes the store window leading to the web site, the ever
growing destination. Content delivery will still be the domain
of the air personality so water your talent.