I started my
broadcasting career doing Sunday afternoons at the Country
station in Janesville, WI. (Thank you Gary Edwards for taking a
chance on me!) I was there about 7 months when an opening came
at WNWC, the Christian radio station in Madison, WI. (Thank you
Greg Walters for letting me bug you and getting me into
Christian radio!) That was in 1993. As my kids got older, more
shifts opened up at the station… funny how God does that, huh?!
I went full-time in 1998 and in 2000 was asked to join the
morning show. They soon brought in Brian Christopher as my
morning partner and our “Heyday Years” started. I’ve worn all
the hats over the years. By June of 2008 Brian and much of our
staff had moved away with no replacements. We all took on more
“hats”. Yes, it was crazy, but I learned how to do just about
everything. My title now is Coordinator of Creative Services &
Traffic Log Supervisor… which is a fancy way of saying I write
the copy for our promotions, imaging and sponsorships; manage
and coordinate our production; and I run our Natural Log
How important is social networking to Christian Radio
Social networking has always been very important to radio.
Listeners love having a connection with their friend on the
radio. We now have several options for networking. Facebook and
Twitter have become the listener’s way of staying connected. Our
job is to use these great tools effectively; stay focused on our
demographic, offer enough info to keep them from getting bored,
and not so much that they’re overwhelmed by too much
2. What show topics seem to be hot right now?
It’s always about what is affecting the listener’s family right
now… the strange weather… something happening to a teacher in
the community. Hot this week has been the anniversary of the
earthquake in Haiti… the stories of kid’s lives there. And (the
now-not-homeless) Ted Williams, of course. What inspiration we
can take from his story!
3. What can Christian Radio do to develop young talent?
we’d all say that developing the next generation is crucial. I
believe a plan of mentorship would work the best. It’s
understandable that PD’s hesitate to hire young talent… they
want someone with a track record. Let’s give them that track
record through mentoring… shadowing. Obviously we can’t do that
every time. But the goal should be to take the time to bring
them in and gradually, over the span of a year or so, be a part
of the show. The listeners love it too.
4. What kind of promotions work best for Christian morning
promotions that work are the ones that involve the whole family
and tell a story. Moms and Dads are always looking for something
to bring the family together… in the midst of chaos. By
including things about and for kids - you are building the next
generation of listeners. Give listeners an opportunity to do
something for someone else and then they will have little Billy
call and tell you about it (that makes Mom and Dad’s heart go
pit-a-pat). Try ‘planned spontaneous’ things like, “Do a random
act of kindness today. You’ll have to tell us how it went.”
5. Do you use any show prep services… tell why or why not?
I do use
Beth Becall’s She Prep (thanks Beth!!). Real life is an awesome
prep service. Take a peek at Facebook to find out what real life
is like for your listeners… you see it all – Joys – Hurts –
Successes – Failures. They are all put out there on Facebook.
6. Do you think there will be more or less syndication in the
future of Christian radio?
I think there will
be more syndication for a short time to come, but then the
pendulum will swing the other way. Local radio will set itself
apart and become important to the listener/consumer. We give
them more than their iPod. Christian local radio can
really set itself apart with the Spirit and the Hope inside of
7. Where do you see Christian morning radio in 5 years?
excited when I think about the next 5 years. I see awesome
current talent that keeps getting better. I see great young
talent coming up. Christian radio mornings and Christian radio
in general is “out-doing” secular radio in quality. And we
already have what it takes to become the favorite radio format…
Most Important: Can I throw out some kudos to my fellow
‘radio-folk’? God has used this last year to encourage me,
personally, in what I do. And I’d like to pass the encouragement
on to you.
heard from dozens of total strangers and from long-lost friends
about how God has used me to touch their lives. I’m not saying
that to pat myself on the back… I want to pat YOU on the back.
YOU are making a difference in the same way. You may never have
that “unknown friend” come up to you and tell you how you helped
her see her need for a Savior by how you talked about your Jesus
on-air. But that’s what’s happening! You may not have an old
friend tell you about her abusive marriage and how the words you
spoke reminded her that God is always with her. You gave her
for what you do in being the hands, feet and voice of Jesus to a
world that so desperately needs that hope!