Stockton,
California has changed so much since the time I
arrived back in the late 80’s. The population has
grown enormously in just the past 5 years; we have
seen a great number of new financial members. This
past year the city built a new entertainment district,
in the way of a baseball stadium and a 10,000 seat
indoor arena. Both venues give KYCC an opportunity to
be more involved with other community events.
2. What is the most fulfilling aspect to you
personally about Christian radio?
The ability to affect the lives of our listeners each
and everyday, I can’t think of a better profession.
3. How do you personally keep the ministry in the
business?
Radio is not an easy medium, because it doesn’t matter
what you say, one person might think what you said was
comical and another may find the same story offensive.
Or if you’re doing a light devotion one may feel
comforted and another feel that you’re too
preachy.
In keeping the
ministry in the business as an on air
personality, we have to be
sensitive at each moment when we go on
the air,
because
what you say next may change the mind or outlook of
the listener in need.
4. What is the criteria that determines if a song
receives airplay on your station?
I have 4 criteria’s: #1 - good lyrics, #2 - quality
of vocal and production, #3 - distribution of artists
product, and finally
#4 – does the song fit with the overall sound of KYCC.
5. What kind of promotions work best for your station?
Working closely with local
churches
and organizations, as well as being visible in the
community at events or in advertisement.
6. How do you think Christian Record labels can better
serve Christian radio?
I think they are doing a pretty good job. A lot has
changed over the past 7 years or so. The main thing I
hope the Christian Record Labels remember is that
“Radio” is where their next big artist will be heard
for the first time to an audience. Therefore the
relationship with the record industry and every radio
stations is an important relationship to keep.
7. In your opinion what are the biggest obstacles
facing Christian radio today?
Keeping up with new technology, unless you have a huge
bank account it is hard to keep up with the large
networks in your market. It isn’t easy trying to make
your station adequate or appealing without the latest
transmitter, microphone or other Hi-Tec equipment.
8. What do you believe is the primary role of the
Christian radio air personality today?
To quote one of the founders of this station; “meeting
the listener at the point of their need.” That’s our
goal at KYCC “Your Christian Companion”.
9. What (if any) other Christian radio stations do you
consider as innovators today?
There are so many quality stations and people, and few
in whom I seek counsel from.
10. Where do you see Christian radio in 5 years?
As a leader! I truly believe family friendly and
Christian Radio will be what people will be turning to
for their families. There’s been such immersion of
Christian music in the secular market; I really think
that Christian radio will take a larger chunk of the
cume in the next 5 years.