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Adam Biddell

Director of Programming

Family Life Radio




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Adam's Career Capsule
Originally from Sydney, Australia before heading to college in the late 80’s. Began working on air overnights for the college station. Between my sophomore and junior year of college married my beautiful wife Yulonda. 2011 we will celebrate 20-years of marriage. 1994 I started working full time at KCJH in Stockton California as their Promotions Manager and evening host. Over the next eight years began learning several aspects of radio including promotions, production and music director. Then in 2002, I was promoted to Stations Operation Manager.

In June of 2006, we moved from California to Tucson Arizona where I began managing two stations for Family Life Radio. June 2007, became the Assistant to the Network Director of Programming, and the November 2008 I was appointed the Director of Network Programming for Family Life Radio.


1. How has Family Life Radio evolved over the last few years?

We’ve taken a hard look at the overall strategy of the ministry and made intelligent and efficient choices to better the organization, both financially and have a greater impact on our constituents.


2. What changes have you implemented since taking over programming at Family Life Radio ?

FLR has over 40 outlets; of those 40 outlets we were running several morning show’s out of 4 separate locations. Last year as apart of our programming strategy we made a major change our structure and sound by deciding to operate out of only 2 locations (Michigan and Arizona) and also reduce the 3 morning shows to one.


3. How is your coverage area a positive/negative to your programming strategies?

Our first indications are looking really good. 


4. What criteria do you require for a song to be played on FLR?

I have 4 criteria:  #1 - good lyrics and production quality, #2 – audience testing, #3 - distribution of artist’s product, and finally #4 – does the song fit with the overall sound of Family Life Radio.


5. What kind of promotions work best for FLR?

It has been my experience that working closely with local churches and organizations as well as being visible in the community at events works best in promoting our station. Advertising is good if you can afford it, but word of mouth has a greater impact on new listeners and is more cost effective.  


6. What advice do you have for Christian Record labels to serve Christian radio effectively?

I’d like to find a way to help record labels connect the artist with our listeners. It seems secular media (radio and TV) have this somewhat figured out. For example NBC’s the Voice; secular artists (Adam Levine, Blake Shelton, Cee Lo Green and Christina Aguilera) are in a reality TV show coaching singers to win a recording contract. I know our industry doesn’t have the resource to create reality TV, but lets get creative and do a better job in connecting the artists with our listeners.  


7. In your opinion what are the biggest obstacles facing Christian radio today?

Beside the fairness act that’s hanging around, I don't see obstacles only opportunities.


8. What do you believe is the primary role of the Christian radio air personality?

To connect with the listener … heart to heart.


9. What (if any) Christian radio stations do you consider as innovators today?

There are several …  


10. Where do you see Christian radio in 5 years?

I hope we embrace the web and mobile applications more in the future. We need to have a strong presence in the new media technology. 



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