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Radio Interview

                                     

DJ Johnnie J

PD/Host

Innervision

Denver

 

 

Johnnie's Career Capsule
Started out mixing music at family events as a teenager, then hosted a school radio program. Then when to other stations in L.A and Colorado, came back to Denver and was to my account the only blind TV host and producer at a public access station for now 17 years, For the last five years took this TV show statewide, KBDI 12, with five million TV sets. I returned back to a freer style of radio, that all the DJ, and PDís, have a visual loss of some kind. We're heard on internet station www.interactive.acbradio.org Sunday 10:00 P.M. to 12:00 A.M MT.  Thursday all request show 10:00 P.M. to 2:00 A.M. MT where people can Skype me live and MSN messenger me as well.         

 

1. Personally how do you keep the ministry in the ďbusinessĒ? 

With two types of shows, one old school R&B and rock of the 80ís and 90ís, and the Sunday after Christian mix I always find a Bible reference.

I donít have any problems talking about words I read in the Bible or bringing up values that are basic to Bible reading people that are born again and trying to walk the life style. I talk about things that are real to me as in my two teenage daughters and how they make choices in dating and fallowing what their friends are doing and how I point out to them what their mom and I taught them and how their choices will effect others around them, we donít force our views on them but we do let them know what Godís word says and how we try to apply it in our lifeís.

I bring these conversations to the air and let my audience know I have struggles and how I use my faith to help me come through what ever life has for me and I ask them what they are going through because I always want my shows to be interactive.

 

2. Overall, how is Christian radio different today, from 5 years ago?

The producing of hip/hop artists is more real. Back when this style of music was coming into mainstream music and Christian urban artists started to rap and do hip/hop Christian producers didnít know how to make the music sound real and fresh. We knew the music that was being produced wasnít real. So I left the big record labels and went underground where the artists themselves were in charge of making the beats and writing the words. The record companies were good at making Christian rock, because they knew that kind of music and all the people at the top at one time looked and thought alike, or had children that looked and thought like the rock star they were producing.

I say all this to bring it down to the point that the radio stations are still playing it safe, they still have all Christian rock, or all gospel, or all hip/hop and of course mainstream, the really safe soccer mom music. I understand they have to focus to draw types of a traditional audience base, but what about us Christians that know our Bible says: ďLove one another, this is how they will know you are my disciple.Ē I can turn on a secular station and hear a mix of hip/hop and rock played together but if I turn on a Christian station that will go as far as play hard edge rock only and safe Toby Mac, or turn over to Christian urban and only hear urban type music. But let them cross over and become a mix showing the world that we can do it better then non-Christian stations with the true meaning of the Gospel to back us up? No, I donít hear that on the stations I listen to on the internet or in Denver. What are programmers afraid of? That Jesus will not come back if we cross the color and music lines set up by program directors that donít want to show the fullness of Christian love through His people? Yes, Christian stations do cross the line with the safe music, but I am talking about the music I mix on my show, I am free to mix Christian rock and hip/hop together and I even take the independent artists and throw them into the mix, Ooh scary stuff! I even talk to people that like Christian rock and Christian hip/hop on the same show as if they were all Godís children without separating down the line. I feel that we that are mature in the faith and can talk to all people and bring them together so we can stop being so afraid of each other and move mountains with the faith of...well you know.

Now I could get into the DJís I hear that are teamed up together that I only hear on secular stations, like KS107 (Denver) where I hear three mixes of people all doing a great morning show. The black jock is a Christian and the woman white and the third guy was a Hispanic mix with white. I have never heard that kind of mix on a Christian morning show or anything that has to do with a Christian show. Why is that? Or am I missing something that others can point out to me in my little world of showing brotherly love on air?

We as Christian brothers and sisters can change the world in a big way, but for some reason I am not hearing us doing what God tells us will set us apart from the world. Instead I hear how far apart we can get from each other in music, on air talent, and callers as well.       

 

3. What do you think are the main characteristics of todayís Christian radio PD?

Play it safe.

 

4. What criteria do you require for a song to be played on your station (Show)?

That the artists keep it real and true to their heart, not making a record that will fit what the program director wants to hear, but music that will touch hearts. Music that tells listeners that may not live in their neighborhoods what we all may go through and get us to talk with each other in a deep and real way about the music heard over the air waves. 

 

5. What kind of promotions work best for Christian radio?

Getting out there with the people that listen to your shows. If your station can afford it give away music and hosting un-sign bands, or hip/hop artists opening for national groups or just helping out the local artists in your market. You promote local and they will in turn promote the station that backs them up. Having listeners email pictures of them to be posted on your web site. Anything you can do to make your listeners feel that they truly have a say in the sound of the station and bring them closer to each other is always good for any station.   

 

6. How do you think Christian Record labels can better serve Christian radio?

Thinking out side the box and bringing more ideas to radio stations on how to best make their artists shine, by providing CD and poster give aways, putting together a 12 song CD of different artists on their label that might not be as well known and provide a way that these artists can be tracked for possible future air play.       

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Not being able to see that they could change the face of what people are told to like and give them more of a choice of all the possibilities of interactive programming. 

 

8. What do you believe is the primary role of the Christian radio air personality?

To be spiritual, but real to be a bridge to bring all listeners into one accord with the Jesus of all and make it clear that drinking milk as a baby Christian is alright for a minute but we need more workers to take their radios and faith to the next level of maturity and reflect without fear that our voice can shine the light in the darkest of places.    

 

9. What (if any) Christian radio stations do you consider as innovators today?

I sadly canít name one, I would love to find one other then the one I am a part of, but as of yet. 

 

10. Where do you see Christian radio in 5 years?

I hope not always playing it safe and if they do break out and show the Christian first, then the world, how we can be known for our love for each other. I would hope we do get to this level will not become just another cookie cut out of something fresh and can truly be individuals that are a part of the body of Christ!   

 

 

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