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Feature Interview

Jennifer Vaughan

Promotions Director

KZTH/KLVV

OKC/Ponca City

To contact Jennifer click here


 


Jennifers' Career Capsule

I started my employment at The House FM nearly five years ago. I began as the receptionist in the front office for about a year before being promoted to Promotions Assistant. I was the Promotions Assistant for almost two years before being promoted to Assistant Promotions Director. I stayed on as the Assistant Promotions Director for nearly a year before I was promoted to Development Coordinator/Operations Assistant. Not long ago, I was promoted to Promotions Director.  I've had quite a few changes since starting here at The House FM and I'm so happy to say that I'm where I'll stay. I'm thrilled to be back in Promotions and constantly reminded at how blessed I am to work for an organization where doing promotional work largely consists of planning and organizing outreaches and impacting lives for Christ.

      

1. Tell us about your role at The House FM, your responsibilities etc... ?

Planning, organizing, and seeing out the execution of different promotions, events, and outreaches just about sums it up without getting into all of the details about press releases, contracts, social media etc. No one really cares about those details any way... Let's just enjoy the finished project together.

 

2. What are the 3 main ingredients to make a promotion successful?

The most important ingredient is passion. You've got to be passionate and excited about the promotion, your place of employment, and the difference that it's making for a promotion to be successful! So much is involved in promoting that dedication is a must. Lastly, friendships are a necessity. Without volunteers, churches, schools, local businesses and listeners partnering with you, your reach is so much more limited.

 

3. What is the best promotion advice you've been given? The worst?

The best advice I've been given is to keep Christ at the center. He is the reason why we do what we do! The worst advice? Definitely the "let's do just enough to get by" mentality. Who wants to promote half-heartedly? Go big or go home! :)

 

4. Regarding your career, what are you most proud of?

This is a tough one... Do I share about our opening a drive-in that had been closed for years to show "God's Not Dead" to over 10,000 people before being demolished? How about Kid DJ Day that is an annual outreach to thousands of people? Showings of "Courageous" to over 5,000 people in nine cities? How about our most recent outreach where we collected and purchased gifts for 99 children living in children's homes in Oklahoma City, Wichita and Ponca City that fully met their needs/wish lists and then distributed the gifts to the children while spending time with them sharing the love of Christ and reading to them The True Christmas Story? I suppose the one thing I'm most proud of is seeing how Christ works through this ministry.  

 

5. What is the one thing YOU must have to do your job every day?

Most definitely my co-workers! We work as a team, love like family and mess around like best friends. If you can't Snapchat your boss a selfie pretending to be asleep on the job, then you're missing out!

 

6. In your opinion what makes the ideal station promotion?

Ask yourself these three questions... Will this promotion impact your listeners in a positive way? Does the promotion share Jesus? Will you be reaching people who might not currently be listening to Christian music?

 

7.  Regarding social networking and promotion, what have you had the most success with?

Social media is always so finicky... You never really know what is going to do well! We're having fun staying up with one of the newest popular social media avenues... Snapchat!

 

8. How do you measure the success of a great promotion?

I tend to measure the success of a great promotion by testimonies from our listeners. You know a promotion was a success when your listeners share how it impacted their lives.


 

 

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