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Wayne Taylor

General Manager

Mars Hill Network

Syracuse

 

     

To contact Wayne click here

 

 

 

 

 

 

Wayne's Career Capsule
I came to know Christ as Savior at 19 years old. My father who was in secular radio had a great impact on my love for radio. I started working in week-end AM radio at 15 years of age. Shortly after my conversion, I graduated from Community College with an emphasis on telecommunications. Later, I attended John Brown University for a short time before enrolling as a student at Word of Life Bible Institute in Schroon lake, NY. After completing studies there, I eventually applied and was accepted to Moody Bible Institute in Chicago, where I majored in the pastoral/Christian education program. I became a youth pastor while at Moody, met my wife Evie, and moved back east where I was hired by WMHR (Mars Hill flagship) for overnights and for children’s programming. Later, I was asked to develop WMHN’s radio ministry in the Rochester, NY market. After almost 9 years as station manager there, I was brought back to Syracuse as network program director. I served in that capacity for 3 years and was given the opportunity become Operations Manager, and then General Manager. I have held the GM title for 11 years.

I have been employed by the Mars Hill Network for 31 years…and treasure each day I have served the Lord in this Christian radio ministry.

 

1. Tell us about Mars Hill Network (a little history, etc) ?

The Mars Hill Network signed on the air in march of 1969. A number of men believed strongly that central NY needed a Christian radio station. After much prayer, an studies were done and  an application was filed with the FCC for 102.9 FM licensed to Syracuse. A number of contenders vied for the valuable commercial frequency and things looked glim for a Christian group to be awarded the frequency. A hearing was held in Washington, and miraculously representatives from Mars Hill Broadcasting were the only applicants that showed up. The judge “reluctantly” awarded Mars Hill the frequency. WMHR was born.

During the last number of years MHN has added 4 additional full power stations and 15 translators in New York. Mars Hill has a strong listenership in southern Ontario Canada, as well.

 

2. Describe your local markets, uniqueness, etc.?

MHN serves a large portion of Upstate NY in the Finger Lakes region, and what is called the “North Country” of NY State, and via our border stations, the southern Ontario Province of Canada.

Upstate NY is a beautiful area with numerous lakes, including its northern and eastern borders on Lake Ontario, one of the “Great Lakes”. With the St. Lawrence Seaway, Adirondack Mountains, and rich history, the Finger Lakes region has a healthy tourism trade.

Our larger markets include Syracuse, Rochester, Watertown, Rome/Utica, Malone/Massena and across the border into Kingston and Cornwall Ontario Canada. It is interesting to note that many of the regions we cover have been cited as areas of spiritual dryness.

Many of the smaller communities we serve with our full power stations or by translator stations join with the larger markets in decreasing manufacturing industry and agricultural decline. The largest boost to the economy in recent years is the wine producing industry taking advantage of the fertile Finger Lake valleys and with that some limited tourism.

 

3. In what ways are the Mars Hill stations touching listeners?

The Mars Hill Network touches its listeners by primarily its radio and internet services. As most stations now do, we stream our radio signal. Our affiliate, Mars Hill Radio Canada offers additional streams on their web site.

Our programming include some of the best Bible preachers/teachers available. Mars Hill Network remains committed to provide Bible teaching and Christian informational programs to listeners in keeping with our missions statement. That, along with our statement of purpose, dictates the mandate of using our resources in helping to build up Christians and Christian families by supplying programs that teach the believer and reach those with the message of hope and rescue found in Jesus Christ.

The network also offers a unique music format that we call “I M Music” format. That music is a mix of familiar favorites, today’s praise and timeless standards. Musically we are bring a contemporary sound by contemporary artists on a progressively softer end of the Christian music spectrum.

Mars Hill also brings to our listeners a variety of “extended ministries”. These extensions provide the network with umbrellas for music ministry, teaching workshops, student  pastors and workers ministry, children’s ministry, prison outreach, military outreach, and apologetics. These resources are relatively new to the networks ministry.

We also offer traditional Bible correspondence courses with materials and resources provided in partnership with SLM International.

In addition, the Mars Hill Network regularly spotlights local para-church organizations by its month long “Missions at Our Doorstep” feature. That effort provides listeners with a month long look at Christian organizations in the communities we serve, such as rescue missions, adoption services, pro-life pregnancy care centers, college campus ministries, and the like.

 

4. How do you keep the staffs motivated?

Christian leadership defined as: “A leader is great, not because of his or her power, but because of his or her ability to empower others.”  John Maxwell

Challenging new projects.

Regular staff prayer and time in the Word. We meet three times per week at 10:10 AM for prayer time for listeners, staff, and network ministry. On Wednesdays we spend a measured amount of time in the Word.

Always focusing on the fact that we are first ministry. We are servants to our listeners and to those we serve the Lord with

 

5. Where do you find new talent for your station?

Our staff comes from traditional employment resources, generally. At times we are introduced to talented people who have an interest in Christian radio ministry and encourage them to stay in touch with us.

 

6. What promotions have been successful at Mars Hill stations?

As said earlier, our Missions at Our Doorstep” feature has been effective. We have also teamed up with HCJB, TWR, FEBC to provide radios to churches in countries serviced by those global radio ministries. Our annual New Hope for Christmas, providing material goods for a local pregnancy care ministry has been successful, as has been our work with Samaritans Purse and helping a local Christian adoption agency to create a  financial resource for those who are already  involved in the adoption process

 

7. Generally speaking to the industry what are the biggest obstacles facing Christian radio today?

Some important ones are:

Government

I think that potential government restrictions on what we can address in Christian media and as individuals will no doubt become increasingly an issue. Those things that we proclaim as part of the full council of God will be classified as “hate speech”, or held to be intolerant of others rights.

Internet

The future of radio in general. There are a lot of unanswered questions regarding the internet and what will become of traditional radio delivery.

FCC regulations

A potential here to end signals from Mom and Pop Christian stations due to federal requirements.

 

8. There are still some big markets without a CCM station, why do you think that is?

Available frequencies/stations. Finances.

 

9. What (if any) Christian radio stations do you consider as innovators today?

K-LOVE’s musically intensive format  has shown us successful national marketing of their ministry and has evidently filled a need.

 

10. Where do you see Wayne Taylor in 5 years?

In five years, most likely I will have left this ministry in capable hands of those who will understand how to minister life to an angry culture and an upcoming hurting generation. They will understand how to effectively reach them for Christ in a  post Christian era.

Personally, I will remain active in ministry and continue to get to know my Savior, love his Word, and cherish my family and those whom God brings into my life. By His grace.

 

 

 

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