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Radio Interview
 

Obadiah

Program Director

Radio U Network

Columbus

To contact Obadiah click here

 

Obadiah's Career Capsule
I started radio in 1996 at Mt. Vernon Nazarene Universityís WNZR in 1996. I started at RadioU in 1997 and have been everything from the Promotions Assistant to the night guy to the afternoon guy until I landed as the morning show co-host and producer in 2002. I became the Program Director in April of 2012.



1. Tell us about your role at RadioU?

Here at RadioU and RadioU TV I have done (and continue to do) a little bit of everything. My official titles are Program Director and Co-Host and Producer of our morning show, The RIOT. But as with so many others, these are just parts of my overall job. Some days Iím not sure what I do here either. :)

 

 

 

2. How does additional signals affect the programming of RadioU, changed your duties?

 

Probably the largest single effect that different signals have on RadioU is the all-important clock. We are based in the Eastern time zone but have stations in both the Pacific and Central time zones. Every time we make any kind of a programming change we are constantly asking ourselves ďWhat time will that be in California?Ē We currently offer just one program feed with local avails, so time differences across the country are an important consideration. As for changing my dutiesÖ not much. Adding a signal has the greatest effect on our chief engineer. He would be happy to write you many, many pages on how his duties change with each signal. :)

 

 

 

3. What characteristics make a great Christian radio PD?

 

First and foremost, constantly seek Jesus. Allowing Him to transform us and mold us into the people He made us to be is the most important thing any Christ follower can do, whether they are a great Christian PD or a great Christian baker. Our personal life with Christ should be our top priority, beyond our station or staff. If you donít take care of that you will not be taking care of others for very long. Second, a great PD cares about their staff. As a leader, we are always asking others to do things for us or our organization. Remember to take time to see if there is something that you can do for them. I try very hard to have an open-door policy with people, but rather than waiting for them to come through that open door I actively seek them out. Get their opinions on things. With rare exception, youíll end up with a better end product with their input. Finally, a good PD has a solid grasp on the radio stationís target. (You could swap ďvisionĒ for ďtargetĒ.) When you look at your programing be able to answer ďwhy?Ē If your answer to that question isnít a good one, then you may need to rethink the content.

 

 

 

4. Tell us about the RadioU morning show.

 

Our morning show is called ďThe RIOTĒ and is hosted by myself and Nikki. It is the thing I do at RadioU that I love the most. Itís my passion. Being the PD basically takes every minute that I have during the work day. As a result, Iím usually working on my show from home every night. I have a tendency to select news that revolves around people behaving badly, relationships, tech/gadgets, and food. There are certainly more important things in the world than video games and donuts; however, I leave ďheavierĒ topics to other outlets. I actively avoid politics and things that are divisive. I donít want to lose someone due to my view on Obamacare because my main goal with the Riot is very simple: I want you to really like listening and develop a relationship with us long enough for me to introduce you to Jesus. (We verbally evangelize and give people that opportunity at least once every morning.) There isnít anything wrong with being political or opinionated on your show. It just isnít something that I do. Well, this is half-true. Iím incredibly opinionated about the topics I mentioned above (often to the point of absurdity because absurdity is my favorite kind of humor). Iím proud of the show that Nikki and I make every day. It isnít perfect and given more money and people there are things I would add, but the core of what we do would remain the same.

 

 

 

5. What are your ideal qualities for a promotions director?

 

I would love to have a Promotions Director that understands that working in promotions is not a 9-to-5 job. You have to be willing to go to concerts and events and those arenít things that happen at 10 AM on a Tuesday. It requires nights and weekends. They need to be able to recruit and lead a team of volunteers who are going to make RadioU and its presence in our community their mission in life. They need to be someone who is committed to what we do, how we do it, and isnít just looking at a job posting as the next tick on their resume. Plenty of people are running their professional lives the way they used to run their dating lives: Iíll stay with you until someone better looking comes along. We need someone who wants THIS job and not the job it might get them in six months.

 

 

 

6. What is the one promotion you're most proud of at RadioU?

 

Iíve been at RadioU for a long time so there are a lot of different promotions I could put here. The thing I personally get the most excited about isnít overly large or elaborate. Itís simple. We are all over the Ohio State University during the first week of classes. Our talent plays music, hands out free stuff, and just makes our presence known to the audience we are actively trying to reach. Itís fantastic.

 

 

 

7. In your opinion what are the biggest obstacles facing RadioU?

 

The biggest obstacle facing RadioU is money. Itís such a big issue that we have a fundraiser every year. :) As a PD and morning show host, the biggest challenge we face is staying relevant to our college-aged target demo. As on-air talent starts to age a little bit past our target, it becomes more challenging to organically generate relevant content as easily as they once did. It requires more work, but luckily we all enjoy slaving away. Another obstacle? An old school saying Iím sure we could all identify with: ďitís hard to find good help these days.Ē Working at RadioU requires a unique mix of broadcast talent, willingness to live a certain lifestyle, and an understanding that radio does not equal a million dollar paycheck. (Okay, for some people it does, but not here.) Striking this balance requires unique individuals.

 

 

 

8. Complete this sentence, the most important element of RadioU is _________?

 

The most important element of RadioU is people.

 

9. What (if any) Christian radio stations do you consider as innovators today?

 

While plenty of stations can probably be considered innovators, I do admire Scott Herrold and the community he is building at Creative Cardio. I love the idea of people coming together to learn from each other and share ideas. In the limited interaction I have with other radio talent, weíre all too often a bit closed-mouth about our creative processes. No oneís actually trying to steal the Colonelís Secret Recipe. You donít see that sort of protectiveness in the film industry. They create entire documentaries to show you their creative process. Iíd like to see more of that among Christian radio professionals. Letís help each other.

 

 

 

10. Where do you see RadioU in 5 years?

 

I see RadioU doing what we do now: striving to create worthwhile content for a college age demo while playing amazing music. I also see me somehow winding back the clock and looking even more attractive than I do right nowÖ oh, and still getting up at 4am. Canít we do morning shows in the afternoon?

 

 

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