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Radio Interview
 

Mark Daniels

Programming/Marketing Manager/Onair host

WFIL/WNTP

Philadelphia

 

To contact Mark click here

 

Mark's Career Capsule
Celebrating 35 years in general market and Christian radio and television next year…am a 10+-time PA Association of Broadcasters award winner…have served as a GM, OM, PD, Marketing Manager, AM and PM Drive air talent. The voice of “The Bible Study Hour with James Boice.”

 


1. Tell us about your role at Salem Philadelphia?

I’m the only PD in WFIL’s run as a Christian talk station, which reaches 20 years 11/3/13!  I’ve hosted the daily talk show on WFIL since 1996, and soon will expand my role in brand management and listener engagement. I’m the PD and sometimes on-air host of our conservative talk sister, WNTP. And I oversee the online, outside, and on-air marketing efforts of both as well.

 

2. Tell us a little about the history of WFIL/WNTP?

WFIL (560) was one of the nation’s premiere top 40 stations in the 60s and 70s. Its primary competitor was WIBG—now our sister station, WNTP. WFIL went through a variety of formats when FM became dominant in the market, and when we signed on WFIL as a Christian station 20 years ago, it was rebroadcasting the FM signal of WBEB (B101). After the top 40 era ended, WIBG (990) briefly became “Wizzard 100,” one of America’s few disco music stations. The station was subsequently purchased by Christian broadcaster Communicom, which retained the “Wizzard” call letters, WZZD. Salem acquired WZZD in 1994, and it continued as a nationally-respected CCM station until 2004 when the format was changed to conservative talk, and the call letters to WNTP.

 

3. In what ways does Christian Talk touch its listener unlike other formats?

Every true believer is hungry for the word of God; as Jesus declared in the desert, it is more important than food! Christian music is a wonderful stay in a worshipful mindset every day, but Christian talk is equally essential, that we may continue to grow in the grace and knowledge of Christ.

 

4. How do you prepare for your show each day?

My show is a mix of music, commentary, news, author interviews, chats with our on-air hosts, etc. I prepare by reading a lot of online news, the many press releases I’m emailed (50-60 daily), lots of books, and the Bible. From there, it’s TONS of prayer!

 

5. Where do you find new talent for Christian Talk radio?

We don’t hire talk talent locally, but we always have our eyes and ears open!

 

6. What is the one promotion you're most proud of at WFIL/WNTP?

I’ve broadcast every Philadelphia Harvest Crusade since the mid-1990s, but that broadcast was carried over 700+ radio signals via AM-BOS and many internet streams this past September! What a privilege! I’m also very humbled at the way God has prospered our pastors events and WNTP talk host appearances.  

 

7. Generally speaking to the industry what are the biggest obstacles facing Christian talk radio today?

They’re the same obstacles facing general market radio: competing for the time and attention of listeners in a digital world. Proving, not just the relevance, but the primacy of radio in a world of social media and on-demand video. Remembering Whose we are.

 

8. Complete this sentence, the most important element of a Christian Talk radio station is _________?

The listener. He/she is asked to respond more by this format than any other in radio, and our listeners are among the most faithful anywhere. I fight to make sure we don’t betray that trust.

 

9. What (if any) Christian talk radio stations/programs do you consider as innovators today?

Wow. FamilyLife Network in NY (a brilliant plan, perfectly executed)…so many of my sister Salem stations that I fear excluding any by listing even one by name…Bott, and Moody—there is no shortage of talk operations in Christian radio that are on par with, or superior in execution and quality to, our general market counterparts.   

 

10. Where do you see Christian Talk radio in 5 years?

I remember answering this question 5 years ago! So much has changed. I believe that it’s up to the technology. I anticipate a groundswell of interest in the Bible, as we hurtle through these last of days. How will listeners receive it? From Christian radio stations broadcast through online aggregators, ministries “pushing” on-demand audio to auto computers, broad-banded internet “broadcasting” to digital dashboards—the possibilities are endless! I am so proud to work for a company that “gets it,” and works hard to stay ahead of the wave.  

 

 

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