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Mark Kordic
Advocace' Media

Finishing What You Start Leads to Donor Trust



"God always finishes what He starts. He never begins a project only to leave it half-done. He never walks away from a messy workbench. Unlike us, God never carries over items on His "To Do" list from one eternity to the next. He always completes what He begins." ~ Joni Eareckson Tada

Do you routinely start reading a book or launch a new project only to abandon the task for something that captures your immediate attention (did you say 'ice-cream cone')? Sure, we all do at times. How does this idea relate to building trust with your station's supporters?

When you launch new programming initiatives or outreach projects and ask for donor support, do you take as great of care in communicating the results back to donors as you do in asking for contributions? That's right, the big "C"--communication-- is vital from the start to the end of a project. Dan Busby, president of the Evangelical Council for Financial Accountability (ECFA), underscores this truth as he writes, "history suggests that during times of uncertainty, leaders communicate less to constituents with the rationale that waiting for more definitive answers will better assure people. However, waiting lowers trust levels among constituents."

In our work with Christian radio stations, we have discovered that lack of proper follow-up communication represents the number one indicator determining whether or not a major donor sustains their relationship with the station long-term. Comprehensive follow-up must also continue until the project is complete.

Want more ideas on how to build donor trust through thorough project communication? Here's help from two respected organizations:

  1. ECFA- Review ECFA's "Best Practice" guidelines for members and consider joining America's premier Christian accrediting agency.
  2. Give India- Check out this outstanding donation platform and note how they provide web-based information to donors at each stage of a project.

                      "The Lord will fulfill His purpose for me" ~Psalm 138:8


With 25 years of experience in corporate and non-profit leadership positions and almost a generation of experience in listener supported Christian radio, Mark Kordic helps radio stations across the country grow income from major donors and pledges. Mark also assists several missions organizations in their growth strategies. Before joining Advocace, Mark was the Director of Media Advancement for CDR Radio Network, the media division of Cedarville University in Cedarville, OH.  Kordic also previously served as assistant pastor at Shawnee Hills Baptist Church in Jamestown, OH. Contact Mark by e-mail at